Apple Inc. (NASDAQ:AAPL) wants to raise product advancement and fabrication by employing hundreds of new engineering staff and launching a wider range of gadgets in China and Taiwan.

The people familiar with matter said that since mid-2013 tech giant has hired hundreds of new operations and engineering staff in China and now more than 600 staff is working in China. The company has been expanding its roots throughout the world. According to its annual report in September, almost 80,300 full-time staff is working in the company that is increased from 72,800 in previous year.
This speedy hiring of engineers showed that Apple is keenly interested to collaborate with Asian suppliers on producing components for iPads and iPhones. The objective is quicker and more-frequent product releases along with boosting its number of supply-chain managers to avoid condemnation over factory conditions that happened in past couple of months.

The people familiar with the matter also said that inTaipei and Shanghai, tech giant wants to employ talented staff to develop teams to boost new iPhone product development from competitor smartphone maker HTC Corp. 2498 and other Taiwanese technology companies.

The tech giant tried to access engineers at Taiwanese suppliers Inventec Corp., Quanta Computer Inc. and HTC through LinkedIn in August last year. The company is doing all this to compete with low-cost smartphones using Google Inc (NASDAQ:GOOG)’s Android operating system. According to market-research firm IDC, in the fourth quarter, company’s share decline to 17.9% from 20.9% in previous year.

For the first time, the company launched the iPhone 5S and 5C at once last year. This year, two larger-screen iPhones are expected to launch with component suppliers in Asia. The process of employment is also increased because of growing market in China that happened last quarter. Now company is eyeing on markets of Taiwan and Hong Kong. According to company, sales increased 29% to $8.84 billion in the quarter through December in Greater China.

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