The world of mobile carriers is all about subscribers and at the moment, Sprint (NYSE:S) has more subscribers than T-Mobile (NYSE:TMUS). Two companies that have locked down the top two positions are AT&T (NYSE:T), with 118.65 million subscribers and Verizon (NYSE:VZ) with 125.29 million.
T-Mobile (NYSE:TMUS) ended the year with more than 55 million subscribers while Sprint (NYSE:S) had 56 million users. On the other hand, the growth of T-Mobile (NYSE:TMUS) can take it a long way as 8.3 million customers were added back in 2014.
Even though it is in the fourth place, T-Mobile (NYSE:TMUS) with help from CEO John Legere, are taking on the big competitors in the market and are winning. Even though the CEO of Sprint (NYSE:S), Marcelo Claure, is trying his best to make a similar kind of identity, he only succeeded to show customers that the company is an inferior option as far as Verizon (NYSE:VZ), T-Mobile (NYSE: TMUS) and AT&T (NYSE:T) are concerned.
Sprint (NYSE:S) isn’t the largest and strongest in line and neither does it offer honesty with low prices. Sprint (NYSE:S) had been the target of headwinds in the market prior to being taken over by Claure. The company didn’t have a clear identity either, which didn’t go well with its inferior network and high prices as compared to T-Mobile (NYSE:TMUS).
On the other hand, Claure helped the company gain personality even though he is no Legere. In the last quarter, the company was able to gain 1 million in connections which was a 42% increase since the last year. This is a good start and much better as compared to losing subscribers, but the CEO still thinks that a lot has to be done for the company to pull through.
Claure stated in the press release during the company’s third quarter of fiscal 2014 that Sprint (NYSE:S) is pleased with the sales growth that it had for its quarter along with the improvement in customer base quality as it plans on starting its turnaround plan. He continued on to say that the company still has a long way to go in order to reach its goals which include lowering churn rates of postpaid customers to more competitive levels.
He also said that with the network performance improving, the company is focusing more on a strategy that can help unlock the potential of the company’s spectrum assets and he is confident regarding his plan.
The CEO may be on the right path but there is a long way for him to go as Verizon (NYSE:VZ), and AT&T (NYSE:T) are still better consumer choices with T-Mobile (NYSE:TMUS) a pricing play. Therefore, Claure has to do something to get his company in the spotlight. Its stock price hasn’t moved for quite some time now. However, stock prices work in sync with business performance and there isn’t any clear cut indication that the company will dramatically improve its performance anytime soon.