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Facebook (FB) Gain Positive Momentum In Mobile Advertising

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In comparison with a 1.6 percent increase for the Standard & Poor’s 500 Index, Facebook Inc (NASDAQ:FB)’s shares have increased 32 percent so far this year. The data compiled by Bloomberg showed that this increase has left the 49 analysts who cover Facebook mutually while 38 of them have given a buy rating and now 21 of the total have share-price objectives below where Facebook is dealing. For Facebook, an average 12-month price objective is $72.46 which is less than 1 percent above the company’s closing price of $72.03 yesterday. The price objectives would propose that analysts on average see little advantage to the stock as the stock increasing more quickly than expected which were calculated in 2014.

Stocks of social networking site have gone beyond all expectations, an analyst at BTIG in New York, Richard Greenfield said. He also has buy rating with a price objective of $68 over the next year in October. The company was trading at $49 at that time. However, a spokesman of California-based Facebook, Tucker Bounds, did not comment on the matter.

Today in Frankfurt, in German trading, the stock increased less than 1 percent to the equivalent of $72.52 at 10:58 a.m.

In the company’s stock price, after the company’s initial public offering at $38, CEO Mark Zuckerberg has seen a 50 percent decline. Shareholders are concerned whether idea of a mobile advertising will work for the company or not with users gradually more accessing the social network from tablets and smartphones. After this, mobile marketing remained main focus of the company. To speed up growth and revenue of the company, the company accelerated its mobile business by signing a deal of acquiring WhatsApp Inc. for about $19 billion in cash and shares.

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