Sinclair Broadcast Group Inc (NASDAQ:SBGI) Launching American Sports Network

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Sinclair Broadcast Group Inc (NASDAQ:SBGI) said Thursday it has launched the American Sports Network, a collegiate sports initiative to be broadcast on a number of Sinclair’s broadcast television stations, and has entered into comprehensive sports rights agreements with a number of distinguished NCAA Division I conferences including Conference USA, the Colonial Athletic Association, Big South Conference, Southern Conference, and Patriot League.

The initial launch will include more than 50 universities and colleges. These local, live, exclusive games will be broadcast in different regions of the country, including where the conferences are located. Sinclair’s broadcast stations will either be carrying the games and original content as part of the primary program line-up (generally on the company’s CW and MyNet affiliates) or as part of second channels (sub-channels of the primary station’s signal), complemented by access and distribution on digital platforms, the company said in a statement.

Subject, among other things, to successfully securing carriage agreements with distributors in the future, the company’s plans may include potential development of new cable networks and digital platforms focused on these new content initiatives. In addition, other television broadcasters have expressed an interest in distributing the games in their markets, Sinclair said. SBGI is up 1.7% late Thursday. It moves in the upper end of its $23.28 to $37.50 52-week range.

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