Investors Waiting For GoPro (NASDAQ: GPRO)’s Quarterly Earnings

GoPro Inc (NASDAQ: GPRO) is scheduled to announce its second quarter earnings tomorrow, Thursday July 31^st.

GoPro is a company that specializes in developing hardware and technology to engage users and enable them to capturing, manage, share, and enjoy video content.

The stock of the camera maker opened this morning at $44.07. GoPro’s one year low is $28.65 and its one year high is $49.90. The company’s two hundred day moving average is $41.27, the same as its fifty day moving average of $41.27. The market cap of the company is $5.43 billion, and its ratio for price to earnings is $111.57.

Multiple analytics firms have weighed in on the potentials of GoPro’s earnings report for this quarter. An analyst from Raymond James initiated the comments on GoPro’s stock last week. They rated the company’s shares market perform.

Barclays gave GoPro an equal weight rating at a price target of $45.00 on the stock.

Barid analysts set a neutral rating on GoPro’s stock at a target price of $43.00.

Out of eleven research analysts, one gave GoPro stock a sell rating. Six set a hold rating on the stock. Four have assigned a buy rating on the company. These ratings have averaged out to the current Hold rating on the GoPro stock, with an average price target of $45.43.

Xbox and GoPro

In wake of its impending quarterly earnings report, GoPro has also showcased its partnership with Microsoft Corporation (NASDAQ: MSFT)’s Xbox. The camera company released four videos to the Xbox user community to commemorate the debut of its newest GoPro channel for the Xbox One.

The Xbox One is a gaming and entertainment system. GoPro’s latest channel is an app that provides entertainment and ecommerce and allows members and users of Xbox Live all over the world to stream content from GoPro on demand, share videos, and buy cameras and accessories from GoPro.

The channel increases GoPro’s presence to the Xbox community, which has bee able to view GoPro content on the Xbox ever since the app was first released in April earlier this year. The creation of a GoPro channel shows that the community is becoming increasingly interested in GoPro content. There were nearly 500,000 downloads of the app worldwide, and the average viewing session of GoPro content is just under 18 minutes. If you narrow the metrics down to just the United States, that figure is even higher – Xbox users in the United States view the company’s video content for nearly 30 minutes each session. That is longer than the typical television sitcom.

The app was demonstrated in front of thousands at Comic-Con International last week in San Diego. Attendees at the Xbox Lounge were able to watch trailer clips of video content that was exclusive to the event, view videos created by GoPro and users, and discover the company’s devices’ new share and favorite features.

GoPro’s relationship with Microsoft will allow it to expand its distribution of its content and broaden its reach in the community beyond current brand platforms, which include social media and GoPro.com.

GoPro launched a similar venture in October of 2013, when it integrated a GoPro channel on Virgin America’s in flight entertainment options. Additional partnerships are expected for the year to come.