Coffee can easily be associated with one name “Starbucks” (NASDAQ:SBUX). This company believes in the simple philosophy: “connection” – between person buying and the person selling the coffee. This idea has been brilliant enough to make Starbucks (NASDAQ:SBUX) a worldwide name. Recently, the company’s management has come up with a new thought of breaking down the coffeehouse into different elements. One shop will be specifically dealing with coffee enthusiasts and second one will be handling the fast run/take way customers.

Starbucks (NASDAQ:SBUX) has opted for Seattle to give a kick start to its coffee making and blending room. This unique shop will give coffee lovers a chance to view the art of coffee making from scratch. Starbucks (NASDAQ:SBUX) has called this distinctive art as “Coffee Theatre”. This place will allow coffee buffs to know about the coffee making processes and along the way create inventive coffee beverages.

The company’s main aim is to have fun and make business along the way. Starbucks (NASDAQ:SBUX) is a proud owner of around 800 to 1500 vents owned locally and all around the world. Egypt, Mexico, Australia, Brazil, China, India, Japan, Malaysia, France, Germany, you name a place and it has Starbucks (NASDAQ:SBUX). This is just the beginning, in the next 5 years the company further plans to launch 100 new cafes that will be part of their new and latest coffee roastery. The two companies in direct competition with Starbucks (NASDAQ:SBUX) are Blue Bottles (2010) and Stumptowns (1999). Though relatively new, they still have been able to make prominent mark amongst the coffee lovers.

Starbucks (NASDAQ:SBUX) introduced its highly specified and finest coffee at few selected stores. Besides the U.S, such explicit coffee stores have been opened in 21 countries. In the U.S Starbucks (NASDAQ:SBUX) has earned a mammoth sum of $1.2 million within a year, including 50% profit for future investments. Columbia has given the company a profit up to $1.5 million, clearly indicating the popularity of the store within the region.

Starbucks (NASDAQ:SBUX) is a company that never likes to forget its local users. Starbucks (NASDAQ:SBUX) has chosen to adopt the “hyperlocal marketing” strategy. These small yet proficient stores will be targeting the locals everywhere. They will perform the task of providing drive-throughs for on the go locals; every day workers, mothers, students, who want to grab a bite before they reach their destinations. Such drive-throughs have always proven to be an instant hit as well as good profit makers. When calculated, Starbucks (NASDAQ:SBUX) revenues generated through these small ‘Starbucks Expresses’ account for 40% of the company’s profits.

LEED-outlets another innovation credited to the Starbucks (NASDAQ:SBUX), is one of its kind. These are huge mobile trailers that can be converted into a beautiful and inviting café, anywhere along the road. Starbucks (NASDAQ:SBUX) plans to make huge investments in such LEED-outposts so that people anywhere and everywhere can enjoy a hot, smoldering cup of Starbucks coffee.

Starbucks (NASDAQ:SBUX)’s plans for the future are as grand as the company itself. The company has planned to open 1,550 new shops in the year 2014 and even more (1600) in the year 2015.

 

 

 

 

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