Google (NASDAQ:GOOGL) gets crumbled again by haters as they target the Search Giant

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By Thomas Copeland on September 10, 2014 Company

Google (NASDAQ:GOOGL), as we all know, is an American multinational corporation, specialized in providing internet users the best internet related services and products. These range from search, online advertising, software and cloud computing. Being the best always has its drawbacks and Google (NASDAQ:GOOGL) like any other top name has had its list of haters and rivals.

Recently, European Union has received complaints against Google (NASDAQ:GOOGL), that the search engine is set out to hurt competing businesses. These complaints have been brought to the attention of the European Union by Google’s (NASDAQ:GOOGL) rivals’ ofcourse.

Within Europe, Google (NASDAQ:GOOGL) has a monopoly of about 90% where dominance in search engines is concerned. This analysis includes Android too, according to the Guardian.

Joaquin Almunia, the EU antitrust chief of Bloomberg stated that the recent complaints have shed new light on using new data, new arguments as well as new considerations. Now it’s up to the EU to find solutions if Google (NASDAQ:GOOGL) fails to provide any. But Almunia firmly believes that Google (NASDAQ:GOOGL) will have to find solutions to the justified claims in any case.

Yelp, is a multinational corporation based in San Francisco, California which is generally used as an “online urban guide” along with business reviews and updates. Started in 2004, Yelp has an email service, social networking, mobile apps and discounts service. It mostly caters to those living in the Argentina, Australia, Brazil, Canada, Chile, Japan, Mexico, New Zealand, Singapore and some parts of Europe.

Google (NASDAQ:GOOGL) put up an offer in 2009 to purchase it but both companies couldn’t reach a settlement. Since then Yelp has become a well-known rival search engine and has been known to celebrate this news. However it still remains unclear as to whether these new complaints have come directly from Yelp but sources confirm that Yelp conducted a search earlier this year as to how Google (NASDAQ:GOOGL) chooses search results.

Google (NASDAQ:GOOGL) claims that it returns the best possible search results for a query but yelp documents contradict this. Yelp tracked the behavior of a few web users who were looking for restaurant reviews on Yelp. It showed that due to the appearance of Google (NASDAQ:GOOGL) inserts, like Google + (NASDAQ:GOOGL) and Google Local (NASDAQ:GOOGL), which pops up under natural searches, a lot of these people looking for Yelp still ended up on the Google (NASDAQ:GOOGL) pages. Yelp, even if it didn’t give the new data to the EU, has certainly provided new information to the EU which will have the backing of their research.

Surprisingly enough their research document also stated that Google (NASDAQ:GOOGL) sends a larger number of users towards Yelp. So a friend or a foe? This still remains an enigma. If it is a glitch or an overflow which reaches Yelp that Google (NASDAQ:GOOGL) which later on fix and keep the traffic to itself only time will tell. The companies that have sent new data to the EU, states Almunia, have complained about a great many number of things against Google (NASDAQ:GOOGL).