Restaurants expansion is what they are looking for – Especially Dunkin’ Donuts (NASDAQ:DNKN)

Every business company requires business expansion at some point in its lifetime but Dunkin’ Donuts (NASDAQ: DNKN) has been thinking seriously about it throughout its lifetime. They are already present in 33 countries and have thinking about diving into a different strategy this time round. The company has chosen to spread its business in places like San Antonio, Houston and Austin, especially the mid-sized business areas. All the franchises will be properly inaugurated by the end of this year when they will start operations. Furthermore, the company has announced its much awaited mid-sized strategy to start from nine cities located in Texas.

If we count the overall restaurants found in San Antonio, Houston and Austin, there are about twenty seven restaurants in total but all of these form part of the previous metropolis strategy which Dunkin (NASDAQ: DNKN) had been pursuing since its start. Since 1950 Dunkin (NASDAQ: DNKN) is one of the branded pioneers of donuts, bagels coffee and muffins. According to news reports, Dunkin’ Donuts (NASDAQ: DNKN) will open eight franchises in Houston alone along with, four more restaurants opening in San Antonio and Austin to cover the mid-sized areas around these cities. This much awaited venture will start operations by the end of this year marking a start of their second tier penetration strategy which will provide more growth to the company!

To further expand their business partner pool, the company has come up with the idea of conducting a webinar providing information on all aspects of franchising for Dunkin’ Donuts (NASDAQ: DNKN). This webinar will make sure everyone interested gets a fair share of their franchise business, this move will promote loyalty from the local business community. This webinar is to be conducted on 17^th September from 2 p.m. till 3 p.m. on Wednesday. Some of the areas where Dunkin’ Donuts (NASDAQ: DNKN) plans to sell its franchises include the College station, Liberty, Fredericksburg, Killeen, Port Arthur, Marble Falls, Beaumont and Kerrville. The website to register for this webinar is as follows http://franchisingevents.dunkinbrands.com/ and any entrepreneur, franchiser or restaurant operators can see if they qualify to bid for the stores. In total there are ten webinars to accommodate people in all the locations being offered, so depending on where you want to start business, you can pick and choose your webinar.

The vice president of business development and international franchising for Dunkin’ Donuts (NASDAQ: DNKN) has said that the expansion and opening of franchises outside the metropolitan areas of Texas, will lead to the much desired business growth. This is part of their current strategy and will target most mid-sized areas in many states after Texas as well.

The company has over 11,000 restaurants all around the world currently with Dunkin Donuts (NASDAQ: DNKN) starting in Canton, Mass originally. Their restaurant expansion is coming at a time where brands like Starbucks (NASDAQ:SBUX) are getting much headway in the high-end markets so it is a good move on the part of Dunkin Donuts (NASDAQ: DNKN) to expand where they are likely to meet little competition.