Viacom (NASDAQ:VIAB) is probably the biggest name in audio and video communications. The company always been known for taking steps towards the greater destination. That is why it has seen tremendous success over the years. And now it has taken online channels and streaming to anther level.

 

The most latest in its achievements in the illustrious track record of Viacom (NASDAQ:VIAB) is making 22 television channels available on the internet. This task is being achieved through a joint collaboration between Sony (NYSE:SNE) – another electronics market giant – and Viacom (NASDAQ:VIAB). The former stands out with its HD imaging and splendid sound quality; these being the trademarks of the company. Therefore it is safe to assume that the quality delivered to the consumers through this venture will leave no room for complaints and mess-ups.

 

This venture between the two is predicted to be a turning point for all the important pay-TV organizations. These companies have been able to foresee the future and the needs and requirements of the next generation. The 21^st century customer finds in appalling to pay a cable service bill when the internet is readily available to them; the companies in order to survive and grow have to realize this change in consumer behavior. Cashing on this, Sony (NYSE:SNE) and Viacom (NASDAQ:VIAB) have come up with the latest in the world of television.

 

The target market is already huge for Sony (NYSE:SNE) mobiles. According to New York Times, this one-of-its-kind, online pay-TV overhaul will be commencing at the end of this year. The great part of this launch will be that this service will automatically and readily be available on all Sony (NYSE:SNE) devices within the market. The approximated reach of these services is about 75 million users who have Sony (NYSE:SNE) devices; including mobiles. The devices also include the Sony (NYSE:SNE) televisions that have access to the internet and most surprisingly the PlayStation gaming consoles as well. Viacom (NASDAQ:VIAB) is not the only company that Sony (NYSE:SNE) has invited on board. On the other hand, prominent names such as Walt Disney Co. (NYSE:DIS) and 21^st Century Fox (NASDAQ:FOX) have gotten in touch with Sony (NYSE:SNE), to join programming hands.

 

Like any other new technology that is introduced in the market, Sony’s (NYSE:SNE) newest trend has also invited critique. The Wall Street Journal has reported skepticism being felt in the market. The existent cable bundles and packages provided by cable companies are just being given a different look by Sony (NYSE:SNE). It is, in fact only really a difference in how the packages are delivered to the customers.

Dish Network (NASDAQ:DISH) is the one actually looking to disrupt the cable market by offering smaller bundles in terms of number of channels. Sony (NYSE:SNE) on the other hand, is not expected to cause much upheaval in the market.

 

Despite the fact that a breakthrough is being made in the world of television by Sony

(NYSE:SNE), there is a greater market share that is still highly dependent on the local cable TV services.

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