A lot of people have been able to spot Starbucks (NASDAQ:SBUX) from afar since the company started and has amazing brand recognition amongst its consumers. Is it because of the unique logo which is very noticeable and recognizable or the coffee and instore experience? Maybe a mixture of both, however things are set to change in the future as Starbucks (NASDAQ:SBUX) plans to introduce something which is very different from what the customers are used to currently.  The company now tends to target two new types of customers: the rich coffee specialists and the takeaway foodie who does not enter the shops to spend time.

In Seattle, the company has said to launch a shop which will be a Roastery as well as a Tasting room for all the coffee lovers and specialists out there. This will be providing coffee education to people as well as an excellent atmosphere; the coffee beans used would be premium class and goes without saying this will be targeting the customers who would spend a lot of money to get art combined with coffee, two of the things which they hold dear. In a recent press release, Starbucks (NASDAQ:SBUX) has stated that this coffee art theater will be of around a 15000 square foot area where innovation will be experienced by the consumer live! For these people, this experience is going to be like coffee making with an ultimate retail environment and the feel will be what they would be paying for actually along with the coffee in itself.

Since the company has planned to reserve more beans for this added operation, the outcome will that they will be able to serving these premium beans in more outlets and hence handle more shops and customer inflow. Starbucks (NASDAQ:SBUX) would not be leaving out the 800-1500 overseas locations and the premium coffee distribution would include these as well in the latest plans. In the next five years it plans to put itself in direct competition to stores like Blue Bottle and Stumptown. Now it plans to do this is to open around a hundred cafes focusing on their speciality blends alone. While these two companies are known to be the place for an ultra-premium cup of coffee, Starbucks (NASDAQ:SBUX) might become the place where the ultra-premium product comes slightly cheaper OR the package includes a little extra to differentiate themselves. Reserve beans which were introduced by this company in 2010 have become highly popular and now the company has started selling these Reserves at about 21 countries; their recent addition being the country of Columbia. The first year in Columbia along brought in sales of $1.5 million. In the United States, the Reserve beans have made an average of around $1.2 million in yearly-sales.

The company is also going to keep franchising its store models as small snack shops called “Starbucks Express” (NASDAQ:SBUX) as drive through tends to make much more money as compared to the other models. They will have the Starbucks (NASDAQ:SBUX) advantage of paying through mobiles and mobile ordering…

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