Costello’s success post rejection from Apple (NASDAQ:AAPL)

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By Thomas Copeland on September 15, 2014 Company

Steve Jobs, is a name that is well known around the world. Apple (NASDAQ:AAPL) was able to become a brand under the leadership of this one man. Steve Jobs was a man of many talents, when he returned to Apple in 1997 he didn’t want to give his entire time to his post of CEO. Being a creative man, he wanted his innovative investments to be made at Pixar, a one of its kind CGI and high quality software rendering company. Another name that was interviewed for the same post, for which Steve Jobs was later hired, was Joe Costello.

Steve Jobs called himself the “acting” CEO of Apple for almost a period of 3 years; however, finally in 2000 he realized that there was no better person than himself to take over this huge task. In the same year he dropped the provisional title and became a full-time CEO of Apple.

Joe Costello having lost this position to Steve Jobs was a force to reckon with on his own. He wasn’t disappointed with this loss; rather he put all his force and efforts into creating a name for himself. He kept pioneering within his field and was considered a favorite hire for world famous companies like Google and Yahoo. This man, who is known for this start up technology, has made another break through called “Enlighted”. According to Costello his new technology has opened the largest market and also great possibilities for him.

This software is especially designed for office buildings and organizational centers. This system collects energy data, with the help of sensors that are rooted within the micro processor. Space possession, room temperature and ambient light status are recorded by Enlighted in real-time. This is a one of its kind software technology; for example, unlike for old sensors, one does not need to wave a hand, the lights automatically turn on, when someone enters the room. It also calculates the area of room and how it can be best put to use. In super stores if the owner wants to know which area is most crowded, this can achieved with Enlighted. All this is made possible by installing high motion detection sensors in the devices; these sensors have the ability to record information in a split second. This also helps as an energy saving tool – with the help of Enlighted, the corporations can save up to 50 to 75% of their costs.

According to Costello’s interview to Business Insider, Enlighted acts as the major energy regulator for any company. This is true, because it has the ability to control and regulate the energy usage all over the place.

It is a software technology that is growing fast and is being installed in major corporations and organizations. Many prominent names that have adopted the Enlighted are Google, LinkedIn, AT&T, HP and Intel. Among all of them Google and LinkedIn are front runners since they have provided all their offices worldwide with this technology. Kleiner Perkins, Intel, and Drapper Fisher Jurveston have increased the cost of Enlighted from over $55 million.