Apple (NASDAQ:AAPL) held all aces with its 4 million pre-orders on the first day of its new iPhone 6 and 6 Plus. Keen customers were able to get far ahead in line for their new phones compared to those who have to wait in long lines this Friday after 8 a.m. when the phones will be launched and delivered to customers who made pre-orders first. Others will have to wait till October of this year in order to purchase their new phones as demand is more than supply.

It was only on the first day that the company saw its orders double by those of its iPhone 5. Its larger screens with better pixels were a hit in the market. An analyst for Janney Capital Markets wrote that the pre-orders were the reason for the large demand of the iPhones.

The estimate of unit sales for the products was increased by the brokerage for these iPhone models making it to nearly 37.4 million in Q4 with 60M in Q1.

Apple (NASDAQ:AAPL) was able to sell 9 million of its iPhone 5S and 5C models in its first three days even though it did not cater to pre-orders at the time. It was then that China joined in on the countries that supported Apple (NASDAQ:AAPL) launches for the first time.

Apple (NASDAQ:AAPL) reports that the iPhone 6 and 6 Plus will be available to customers this Friday after 8 a.m. with pre-orders being catered to prior to other customers waiting in line. They will be available in Canada, Australia, The United States and a few other countries this Friday.

Apple (NASDAQ:AAPL) has authorized resellers to be in charge of its products sales. These resellers include: Sprint (NYSE:S), AT&T (NYSE:T), Verizon Wireless (NYSE:VZ) and T-Mobile (NYSE:PCS). Discounts with contracts are available on the sites but not all of them cater to this.

Apple (NASDAQ:AAPL) reported on its website that the 5.5 inch model of 6 Plus will have a longer waiting time making it to about a month while the 4.7 inch iPhone 6 will be available on Friday September 19^th.

Ever since the company began its redesigning, it has always been short of supply. Be it the company’s loyal customer pool or other reasons, the company has long since been trying to cope with this issue. Supply chain management improvements may be the best option at this time. However, we cannot cut the company short for its demand – the demand is such that not many companies experience worldwide.
In trading this Monday morning, Apple’s (NASDAQ:AAPL) shares escalated lesser than around 1 percent making it to $101.94. This increase is major considering the company’s previous share prices. The anxious tide that the company created prior to its launch proved to be consistent with the hype of the new iPhone models. Wall Street has its predictions for the company this Friday making it the center of attention in just a few days time. Let’s see how the company pulls off this launch with long customer ques.

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