There has been a lot of humdrum about the new iPhone 6 that was launched recently and also about the other products that were launched with it. But there was something that was ignored by almost everyone, iBooks – the new ebook business of Apple (NASDAQ:AAPL). Although it is not as colossal and dominant as the other Apple (NASDAQ:AAPL) products such as the iTunes but it still holds second place in the list of huge retailer of eBooks around the world and especially America.

The time has come when all Apple users will finally get their hands on the latest iOS 8 for their Apple (NASDAQ:AAPL) devices. The thing that will set iOS apart from other versions is that this one will have a pre-installed application of Apple’s (NASDAQ:AAPL) eBook store. According to the records of the company, up until June 2013 there were about 150 million devices that already had iBooks installed in them. This means that now 650 million devices will be further added to the list of devices with Apple’s (NASDAQ:AAPL) iBook installed in them for the very first time. A company spokesperson has informed that last year, since the launch of iOS 7 about 90% of devices had this application installed. If these numbers are accurate then it would mean that there will be as many as 585 million devies that will get iBooks for the very first time.

However the question remains – how many of them will be able to become a regular paying customer? This is a very significant question for the iBooks application itself and also for the ebook publishers that are wary of the constantly increasing popularity and prowess of Amazon (NASDAQ:AMZN), in the market. These people are waiting for a tough competitor to arise and challenge Amazon (NASDAQ:AMZN). For example, Hachette already witnessed the impact on financial results because of the recent dispute with Amazon (NASDAQ:AMZN) regarding business. The beating would not have been this bad if its revenue mix had the more significant contribution from the other channels of ebook retail.

Right now Apple (NASDAQ:AAPL) has not given a final number of estimated new customers of the iBooks application but the iBooks store can successfully get millions of customers. Book publishing, a business that depends on finding the right audience, will get good results for the company even if there is only a small number of books being published each year. Moreover its use on devices such as iPads will give Amazon’s Kindle something to think about.

Apple (NASDAQ:AAPL) is trying to attract as many clients as it possibly can for its iBooks store by launching amazing giveaway with major authors like Sara Shepherd, James Patterson and so many others.

iBooks actually is an application from the house of Apple Inc (NASDAQ:AAPL) and is able to run flawlessly on iOS as well as OS X operating systems. It was first released in April 2010 and is available in major languages like English, Spanish, Arabic, French and many others.

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