Guerrilla Marketers capitalize on the Apple Inc (NASDAQ:AAPL) crowd

Coca Cola that owns ‘Innocent drinks’, which is actually an English juice maker, sent its team to London’s Regent Street outside Apple Inc (NASDAQ:AAPL)’s store on the day of iPhone 6’s arrival to market its juice. The idea was to capitalize on the limelight Apple Inc (NASDAQ:AAPL) was getting because of its flagship smartphone launch. Innocent Drinks launched their marketers with posters taking digs at Apple Inc (NASDAQ:AAPL). The marketers gave Apple flavored drinks to the weary customers in queue and attracted a lot of attention.

The posters had tongue in cheek references to iPhone 6 and its premium price. The poster said ‘under £539’ while the other had a reference to Apple Inc (NASDAQ:AAPL)’s voice activated search technology, siri—‘siriously tasty Apple’—the poster said.

Innocent also took the opportunity and posted some tweets saying ‘It’s finally here’, alluding to iPhone’s market launch. The tweet got a lot of retweets and positive responses, appreciating the wit and audacity of Innocent.

Hutchison Whampoa Limited (HKG:0013), an Asian company also took advantage of the hoopla created by the hoard of people outside Apple Inc (NASDAQ:AAPL) stores and distributed bacon wraps. Leo Vegas, a mobile gaming company came out and distributed free coffee to the customers waiting in line.

Some companies sent their employees, wearing shirts donning the company’s logo. TaskRabbit, an online company offering odd jobs to freelancers sent its employees to buy some iPhones for fellow employees, albeit donning their company’s t-shirts.

One may wonder, why are these companies using such tactics? Well, these marketing tactics are actually quite effective as compared to the high end marketing practices. This form of advertising is also quite personal and affects and the consumer gets access in a more direct and personal way.

Apple Inc (NASDAQ:AAPL) is a company that is bound to attract customers when it launches a new phone, and the day of the launch is a day of a huge opportunity for other companies to capitalize on Apple Inc (NASDAQ:AAPL)’s limelight. Some companies lunge at the opportunity; others refrain from it calling it low and unethical.

It’s certainly not unethical, it’s inexpensive actually. You get to make a cult status for yourself by purveying your product on the street. It doesn’t make you a street vendor; it’s different from street vending, here you grab an opportunity created by Apple Inc (NASDAQ:AAPL). For example, the customers outside Apple Inc (NASDAQ:AAPL) stores have been waiting since as long as 12 hours or more, they are bound to be tired, or grumpy because of the long queue. Here’s where you get the opportunity to reach out to these people and win their hearts with your product. Afterall, supply is the answer to a demand.

Also, since the Apple Inc (NASDAQ:AAPL) stores are in public places, it’s perfectly legitimate to employ such type of marketing. No legal issues will ride your back. Perhaps that is the reason why Apple Inc (NASDAQ:AAPL) isn’t really bothered by all these companies taking a bit out of their lunch.