Google Inc (NASDAQ:GOOGL) to chase the lucrative business of advertising

Google Inc (NASDAQ:GOOGL) has riveted its sight upon the TV money. Google Inc (NASDAQ:GOOGL) is creating strategies to get advertising money from TV networks, and has flashed its YouTube shows, ‘’News Front’’ and ‘’Brand Cast’’ around the world, in a bid to obtain advertising, worth millions of dollars. This is the same strategy TV networks use to get advertising.

News Front and Brand Cast are satirical shows that mock the conventional TV shows. These shows have been roping in brands and other potential customers to advertise their products on YouTube. The process is known to be quite expensive. Google Inc (NASDAQ:GOOGL) has done some major homework in how to transcend the business that the TV industry makes through advertising.

In April this year, Google Inc (NASDAQ:GOOGL) released ‘Google Inc (NASDAQ:GOOGL) Preferred’; an ad package in which the brands pay a premium price to Google Inc (NASDAQ:GOOGL) to place their ads on videos that YouTube includes in the top 5% in Fashion, beauty and food categories. This strategy of gaining advertisements is rapidly spreading to other digital oriented companies. In addition, the advertisement prices for TV and digital ads are getting closer. According to a reliable resource, this service is almost sold out in the U.S.

Google Inc (NASDAQ:GOOGL) has struck major advertising deals with big brands like General Motors (NYSE: GM), Coca Cola (NYSE: KO), and some of the world’s largest media agencies. These brands are capable enough to give advertisements to Google Inc (NASDAQ:GOOGL) for a good price, as they are aware of the popularity and the power Google Inc (NASDAQ:GOOGL) exerts in the tech world.

Google Inc (NASDAQ:GOOGL)’s Chief Business Officer stated that the company will continue to employ this strategy to get advertisements. This has evidently set digital advertising on the path of success, and has brought authenticity and credibility to the digital world, that it lacked some time ago. He further stated that Google Inc (NASDAQ:GOOGL) is continuously improving and the major goal is to provide the best platform for advertisements.

TV networks are finding the new digital advertisement concept, quite competitive. TV advertising is bound to get affected by the ever growing popularity of digital advertising platforms, as most TV network revenues are gained through the advertising business.

Google Inc (NASDAQ:GOOGL) has come a long way and it continues to thrive. As it is seen as one of the best service providers in the tech world, it continues to venture into new businesses. It has the power and growth capability to make an impact on any sector. Google Inc (NASDAQ:GOOGL)’s largest rival, Amazon Inc (NASDAQ:AMZN) is making a move into retail; perhaps Google Inc (NASDAQ:GOOGL) is aware of the fact that staying in one sector can make it stagnant. Digital advertising is a very lucrative business and Google Inc (NASDAQ:GOOGL) is bound to excel in it. With big companies willing to spend on digital advertising and wishing to use Google as a potential platform, the company can hope to go far with this latest venture.