More from Starbucks (NASDAQ:SBUX)

Starbucks (NASDAQ:SBUX) has a wide variety of products and services to offer, be it coffee, tea, breakfast, lunch, soda, or even Wi-Fi or souvenirs. However Starbucks (NASDAQ:SBUS) keep adding more stuff to its credit. Quite recently, Starbucks (NASDAQ:SBUS) managed more than 5% gain in its products and services and it has seen 19 successful quarters in a row.

Starbucks (NASDAQ:SBUS) released its latest quarterly report that showed a 10% raise in revenue to a fiscal 4^th quarter of $4.2 billion. The global store sales went up to 5%, the Non-GAAP EPS increased23% to $0.74. Starbucks (NASDAQ:SBUS) also added 503 more stores in the single quarter which brought the total to be 21,366. Meanwhile the company’s quarterly dividend went up to 23% to $0.32 per share.

The CEO of Starbucks (NASDAQ:SBUS), Howard Schultz said that their customers expect more from them in terms of convenience and excellence. He said that Starbucks (NASDAQ:SBUS) will be seen as a company that invests in areas that consumers want to see improvement in, including the quality of the coffee.

Schultz spoke in an interview with CNBC, in which he said that the people at Starbucks (NASDAQ:SBUS) are never satisfied. Their motto is to continuously strive to achieve bigger and better goals. He said that they will take a page right out of Uber’s book, and will shake the coffee industry just like they have done before.

Future plans:

Starbucks (NASDAQ:SBUS) is planning to hit the holiday season with new flavours, like chestnut, praline latte. Both the beverages have connected well with consumers during the testing phase. Starbucks (NASDAQ:SBUS) also plans to put emphasis on gift cards. The idea was initiated by Starbucks (NASDAQ:SBUS) last year as well, and during last year’s holiday season, the company gave away gift cards to at least 1 out of 8 American citizens.

Starbucks (NASDAQ:SBUS) is also launching its super-premium coffee sub brand called Starbucks (NASDAQ:SBUS) Reserve. Also, the company is thinking of opening smaller stores. These will number up to 1,650 new stores in the fiscal year 2015.

Another initiative that Starbucks (NASDAQ:SBUS) has taken, which other coffee shops lack is the payment method using mobiles called “mobile pay”. According to Schultz, 16% purchases that take place in Starbucks (NASDAQ:SBUS) are through mobile pay. Since Starbucks (NASDAQ:SBUS) is the only company supporting mobile pay as of now, therefore customers who like to pay through mobiles will remain loyal to the brand. Mobile pay will also help the lines to move faster because of a hassle free payment method.

Schultz said in his interview that he does not see any sort of competition for Starbucks (NASDAQ:SBUS), in any part of the country. The customers will remain loyal to Starbucks (NASDAQ:SBUS).

Starbucks (NASDAQ:SBUS) keeps coming up with new and innovative ideas that help the company to grow and on top of that, the mobile pay is an added catalyst for the company that is helping in its growth. However, Starbucks (NASDAQ:SBUS) still has a lot of potential and it can continue to do better.