Apple Inc. (NASDAQ:AAPL)’s Latest iPhones Help Boost Mobile Phone Accessory Sales

Apple Inc. (NASDAQ:AAPL) released its iPhone 6 and 6 Plus and saw instant success; however it was not the only company to benefit from it. These new launches gave the accessory manufacturers plenty to smile about as well.

Apple Inc. (NASDAQ:AAPL) made all sorts of sales records with its latest iPhone and so did accessory manufactures. As soon as the Apple smartphones hit the market their accessories were in high demand by the smartphone users. The accessory sales figure stood at $249 million after two weeks following iPhone 6 and 6 Plus launch; this figure was validated by the NPD Group’s latest data and is a record high. This was a 43% increase from two weeks before the launch.

This is not the first time that Apple Inc. (NASDAQ:AAPL) products caused an increase in accessory sales; last year when iPhone 5c and 5s were released sales for accessories went up to $195 million. However this figure was just an increase by 17% from two weeks before the launch of 5s and 5c.

According to NPD Group’s Industry Analysis’ Vice President Stephen Baker, Apple Inc. (NASDAQ:AAPL) iPhones always play a major role in giving the electronics market a temporary boost in sales; Baker however believes that this temporary boost builds a momentum mainly due to accessory sales. The major contributors to the boost are phone case sales in particular and then general iPhone accessories. These sales also help determine the phone’s demand in the long term.

Apple Inc. (NASDAQ:AAPL) took its time to release its new iPhones; however the market had started to buzz with rumors about phone dimensions and sizes months before the launch – thanks to the supply chain of the company. This prompted the accessory manufacturers to start their preparations early. Their luck was on their side and most of the leaked measurements turned out to be true. Therefore as soon as the phones were out the accessory makers were ready with their multiple case and accessory options.

NPD’s data reveals that after the launch of Apple Inc. (NASDAQ:AAPL) smartphone, revenue for cases went up by 78%. Revenue generated through screen protectors also spiked up by 120% after the launch.

Rest of the accessories weren’t so successful; a 5% jump was seen in the phone power products; whereas microphones and headphones sales increased by 10%. Bluetooth speakers also saw an increase by 5%.

According to Baker Apple Inc. (NASDAQ:AAPL)’s iPhone launches and the accessory sales resulting from it will help get a strong outlook for the holiday season and the fourth quarter.

It seems that Apple Inc. (NASDAQ:AAPL)’s iPhone somehow could not create the same kind of boost for its stock value, which remained steady and at times fell below its $100 mark in the weeks following the launch; however it did help many private accessory companies to benefit from its latest iPhone launches.

Apple Inc. (NASDAQ:AAPL) started its trading session today (Friday) at $100.69 and was trading at $101.15 at 10:17 am EDT. The stock closed at $101.02 on Thursday.