Steve Jobs, the face behind Apple (NASDAQ:AAPL), an entrepreneur, an innovator, a brand he was till his death in 2011. After his demise, everyone expected Apple (NASDAQ:AAPL) to fall apart, but after him his position and seat fell in his friend Tim Cook’s lap. Till Sept 9, this year, Apple (NASDAQ:AAPL) was invisible.

But on that day Tim Cook took center stage and revealed to the world, what Apple (NASDAQ:AAPL) has been busy with for the past 3 years and was overwhelmed with record breaking pre-orders of iPhone 6 and iPhone Plus. Apple (NASDAQ:AAPL) Pay has wooed many big banks into endorsing their payment experience. Even iWatch, which was the innovation of the year seems to be promising.

A Well-deserved victory, as three years back when Tim started leading, the possibility of such a huge success seemed minimal. This was due to an aggressive rise in competition as well as the culture of the company itself. Cook came in with a plan, and by the end of the first year in an attempt to finish internal war, set a direction and achieve objectives effectively.

Tim believes in giving customers the experience that others simply can’t. With that thought in mind, iOs 8 and Mac OS X was introduced in the iPhone 6, giving its users a choice to start a task on their Mac, and later have it transferred onto their iPhone and if need be to further move it onto their iPad or iWatch.

The Apple (NASDAQ:AAPL) pay services on the other hand also give customers a unique experience, where users can scan their finger print on the Touch ID finger scanner, then tap their phone on the credit card terminal to make a payment. All this can be done without even turning on your phone or opening an application.

The idea of the Apple (NASDAQ:AAPL) Watch, was in play three years back, right after Jobs’s death, claims Jone Ivy, the Apple (NASDAQ:AAPL) design legend of 15 years. He said it was the most difficult project he has ever completed, due to engineering complications, creating that connection between the watch and the human body and also trying to make it as stylish as possible. For expert advice, Watch historians were invited along with antique experts.

Initially the team tried to use the touch system on the watch, just as it is on the iPhone but due to practical reasons, that didn’t work too well. A year into the project, came a new idea to use the “digital crown” as a tool to go back to the home screen, zoom in or out or go through different apps which in traditional watches is used for setting time.

Cook responded by showing a desire to create something which wouldn’t compromise Apple’s (NASDAQ:AAPL) large profit margins. He says the watch offers users the ability to manage their lives, by being a remote control for home appliances, the television and online interactions but also says that “this is just the beginning”

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