Apple (NASDAQ:AAPL)’s Brand Worth Reaches New Height

Apple Inc. (NASDAQ:AAPL) has evolved over the years and has come a long way. It is a pioneer in the world of technology in many ways. The gadgets and apps introduced by Apple (NASDAQ:AAPL) have gained immense popularity with the customers and Apple (NASDAQ:AAPL) as a brand is considered to be amongst the best in the world. Although Apple (NASDAQ:AAPL) saw its shares of lows when it had to struggle with malfunctions and dips in the stock market, all that seem to have taken the back seat. The latest buzz in the world of Apple (NASDAQ:AAPL) is its highly anticipated release of iPhone6 and iPhone6 plus. Despite Apple’s (NASDAQ:AAPL) struggles with the controversies that followed the latest release of iPhone6, the company managed to retain its brand value and the sales of the new phone continue. Apple (NASDAQ:AAPL) has a huge fan following and the customers are loyal to the brand which is why Apple (NASDAQ:AAPL) has become most valuable brand worldwide.

Interbrand ranking of world’s most valuable brands released its list which is as follows.

Apple (NASDAQ:AAPL) claims the top spot by reaching the brand value of $119 billion.
Google Inc. (NASDAQ:GOOG) is at $107 billion.
Coca-cola Co. (NYSE:KO) is at $82 billion.
International Business Machines Corp. (NYSE:IBM) is at $72 billion.
Microsoft Corp. (NASDAQ:MSFT) is at $61 billion.
General Electric Co. (NYSE:GE) is at $45 billion.
Samsung is at $45 billion.
Toyota Motor Corp. (NYSE:TM) is at $42 billion.
McDonalds’s Corp. (NYSE:MCD) is also at $42 billion.
Mercedes Benz is at $34 billion.
BMW is also at $34 billion.

General Electric Co. (NYSE:GE), McDonalds (NYSE:MCD) and IBM are companies that have not been very successful recently, but have still made the list of the top ranking brands. This clearly shows that this list is compiled on the basis of performance over several years and sees that the company revenues should be steady and cyclic over the time under consideration.

There are some other companies or brands that have grown lately and their brand value has increased quite dramatically. Amazon.com Inc. (NASDAQ:AMZN) value increased by 25% to $29 billion. This increase in Amazon’s (NASDAQ:AMZN) value was a result of its step into businesses like streaming videos and smart phones etc. The value of Honda Motor Ltd. (NYSE:HMC) also rose up to 17% to $22 billion. Facebook Inc.’s (NASDAQ:FB) brand value took a huge leap by reaching 86% to $14 billion. The facebook (NASDAQ:FB) users are growing day by day, and has hit the 1.1 billion users mark and the number keeps on increasing which is why the brand value is also growing. Facebook (NASDAQ:FB) saw the highest boost in value and is amongst the most popular social network site these days. The popularity of facebook (NASDAQ:FB) made the company generate improved profits and revenues.

Another brand that claimed increase in value is Volkswagen. Volkswagen’s value increased by 23% to $14 billion. Volkswagen value was at par with Toyota and GM, the two main companies in the world of car manufacturers.