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Ex Apple CEO John Sculley Lunch New Smartphone Brand In India

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A report by BGR India published that John Sculley who is an ex Apple Inc. (NASDAQ:AAPL) CEO is now planning to unveil a new smartphone brand in India. The upcoming brand will be funded by a Singapore-based Inflexionpoint, a firm at which Sculley is a founding partner.

It is also reported that within a price range of Rs.5,000 (£50 approximately) and Rs. 15,000(£150 approximately), the smartphones which will be manufactured under this brand will come in market. The clicking point of this brand in India is that it is going to unveil in a really swarming price range that is overloaded with smartphones from massive amount of local and international brand names.
At the same time, Sculley’s newly born smartphone brand will really have to work hard to make distinguishing place in the Smartphone market.

However, no name is decided for the brand yet but the new brand will run in the rein of Ajay Sharma who is a former HTC India boss and existing Micromax smartphone division head.
Sharma has created a core team by hiring some of his previous co-workers from HTC and Micromax to start working on Sculley’s smartphone company, according to the sources. Sharma is really confident that his brand has potential to hold a powerful USP and better position in market.

It is also mentioned n the report that new business firms have the opportunity to do some experiment in smartphone sector in India as well. According to the latest IDC report, the smartphone shipments increased three folds to 44 million last year from 16.2 million in 2012 in India. It is expected that growth rate will increase further in 2014.

However, no details about specifications for these phones is released yet but it’s quite possible that Android operating systems is the most convincing option for them due to the fame and viability of Google’s mobile operating system.

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