For Ford Motor Co. (NYSE:F), its pressure time – hopes relying on Lincoln and F-150

It was the wish of the CEO of Ford Motor Co.’s (NYSE:F), Mr. Mark Fields that somehow he would suppress the effects of the rollback that happened on Monday. He did this by revealing a few very important targets for growth that were reserved for the year 2020. Everyone was taken aback by this plan, which the analysts have labeled to be doubtful.

Fields has the distinction of replacing the famous Alan Mulally who was the CEO; Fields took over on 1^st July. This change had certainly made the investors very fidgety about the whole affair.

Fields and his team of executives revealed a plan that spans over a time period of six years and has extremely ambitious objectives. The success of the plan depends largely on a few very important elements. One of which is the success level of Ford Motor Co. (NYSE:F)’s pickup 2015 F-150 that will be launched in North America. Another factor includes the revamp plan of the company’s Lincoln brand both in China and the US; the plan will be worth $2.5 billion.

According to the Kelley Blue Books’ managing editor, Mr. Matt DeLorenzo, what Fields intends to do is to mark things very quickly with his name. He needs to prove himself as a leader who is very bold, efficient and focused about what he wants and how he sees his company’s growth. But the problem is that he has made a few too many plans.

The challenges that the company has to face along with the setbacks it is going through are increasing as the sales in the United States of America are moving upwards. The local companies that are the rivals of Ford (NYSE:F), such as Chrysler Group and the General Motors Co.(NYSE:GM) are getting a 14 percent and 3 percent rise respectively in the year-to-date sale. Ford (NYSE:F) is continuously witnessing its figures drop.

An update will be provided by the General Motors which will depict what is expected from the year 2014 and the long terms plans for financial upgradation. This update was expected to be released on Wednesday by the company at its investor day. Shares of General Motors (NYSE:GM) fell down by 0.87% and reached a value of $31.94 by the time the market closed on Tuesday. Ford (NYSE:F) closed at a price of $14.79. Both of these companies are facing the lowest values ever in 52 weeks.

The release of the new aluminum-intensive F-150 by Ford (NYSE:F), which is expected to come out this fall, is perhaps the most important order of business. It is a big truck form the series F and is the best-selling vehicle of America and is responsible for the major shares of Ford (NYSE:F)’s over-all pretax profits worldwide.

This newer model will be much more expensive to put together and it is the fact that is accepted by the executives of Ford (NYSE:F). But now it is Ford’s (NYSE:F) job to make sure that the company does not pay the ultimate price for this expensive venture.