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Google Inc (NASDAQ:GOOGL) Facing Trouble with Its Ad Servers- Publishers Will Have to Bear the Losses

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Have you ever wondered how the internet would look like if there were not any ads? Well, no doubt that it would look a lot different than its present outlook. Many people experienced this new outlook on a number of websites on Wednesday morning.

Google Inc (NASDAQ:GOOG) faced a problem with its ad server on November 12, 2014, due to which, a number of websites became ad free. Yes this is right. The server error made the pages load incompletely. Publishers lost a lot of their money because of this failure in the form of missed revenues from ads.  Where some websites were loading slowly, the others were not loading at all, which caused a mess in the market.

Even the websites of USA Today, BBC, The Wall Street Journal and CNBC faced problems; the pages would take ages to load and that too without any ads.

Google Inc (NASDAQ:GOOG) released a note stating that the company’s engineers knew about this problem and they were trying to fix it. The company further said that it will keep the public posted on any and all of its server updates.

Some websites, including CNBC, had taken down the ads from their pages while the issues were being fixed. The main intention was to make the pages load correctly and quickly; however, this step has resulted in a heavy loss that those companies will have to bear.

For those of you who are thinking that there is always a first time, let us remind you that a situation like this is not unusual for Google Inc (NASDAQ:GOOG). The company faced a similar problem last year when its DoubleClick stopped working for quite a while, leaving the publishers worried and confused.

The company is probably the biggest ad server in the world. According to the estimates of eMarketer, around 32.4 percent of the total revenues of digital ad industry will be represent by Google Inc (NASDAQ:GOOG) this year; meaning that the company is a leader in this segment.

DoubleClick ad server of Google Inc (NASDAQ:GOOG) is no doubt one of the major players in the ad server market. This server alone makes up for almost 44 percent of the company’s advertisement money.

The problem with the ad server started at around 9 o’clock and shortly afterwards, a whole chain of tweets started about it.

Talking about the stock prices of Google Inc (NASDAQ:GOOG) on its down day, the company, on November 12, 2014, started its stocks at a price of $549.73 and closed at a decreased price of $546.69. The day range for Google’s stocks was recorded to be from $545.17 to $550.39. As for the trading volume of the stocks, around 0.3 million of the stocks were exchanged among the traders. Google Inc (NASDAQ:GOOG) has a positive EPS (earnings per share) of 19 with a beta of 1.172. As for the target price on its stocks, the figures are as high as $647.50.

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