How is the Barnes & Noble (NYSE:BKS), Samsung (KRX:005930) partnership treating them?

After Amazon (NASDAQ:AMZN) set the ball rolling with its new smartphone, Barnes & Noble (NYSE:BKS) has taken the same path. After partnering up with Samsung (KRX:005930) this June, B&N (NYSE:BKS) launched its state of the art product; the Samsung Galaxy Tab 4 Nook.

One can neither find hide nor hair of the product behind closed doors. The video designed for its launch this year seems more like a ‘’Sesame Street recognition game’’ compared to a ‘’seven day wonder’’.

The video consists of a number of tech-savvy customers who manage the device (that is not very prominent for the eye to see) and praise it. The characters that are promoting the product are meant to catch the attention of the audience as they appear to play a major role in the video.

These individuals seem diverse and energetic while showing their passion for the tab.

Words like ‘love’, ‘cool, ‘oh-my-God’ are thrown around showing a display of affection and astonishment.

James Patterson, bestselling author, is also a part of the video as he enters the scene and says in his smooth voice how ‘cool’ the product is. The spokesperson of Barnes & Noble (NYSE:BKS) reports that the characters present in this video are all based on fans and owner of Nook who love and appreciate it.

He continues by saying that James Patterson, the popular author, is a client whose books are sold by their company; Patterson is also a big critic of Amazon Inc (NASDAQ:AMZN) and the debates going on about the company in the market.

Another eye catching feature of the video is a cranky looking garden cat sitting on the internet using the same words as Patterson regarding the video. This display of friendly characters displayed the B&N (NYSE:BKS) video is actually meant to show the kind of friendly and up to date product the company is offering their customer pool.

Barnes & Noble (NYSE:BKS) plans to hold an event in New York on August 20, 2014 to launch its product. The invitation states nothing and only mentions the coming together of two companies- Samsung (KRX:005930) and B&N (NYSE:BKS).

Barnes & Noble (NYSE:BKS) decided to leave hardware designs to its partner while focusing its attention on Nook sales and software.

The company played safe by not just teaming up with Samsung (KRX:005930), but also with Google Inc (NASDAQ:GOOG) in order to make sure that deliveries are made on the same day for various markets.

Nook has received rather high-quality reviews but its sales are not as astounding.

B&N (NYSE:BKS) launched its first e-book reader for Nook when Amazon (NASDAQ:AMZN) was attracting customers towards its e-books back in 2009. The low priced B&N (NYSE:BKS) tablets and its store were opened for digital media to create awareness in the market. However, the Nook came up short because of Amazon (NASDAQ:AMZN)’s kindle and its media ecosystem.

Let’s hope that both Samsung (KRX:005930) and Barnes & Noble (NYSE:BKS) accomplish on Wednesday what they have set out to do; analysts are already making predictions about the results of this venture.

Barnes & Noble (NYSE:BKS) stock opened on today on Tuesday at a value of $23.15 whereas Samsung (KRX:005930) kicked off the session at 1,264,000.