Netflix Inc. (NASDAQ:NFLX) announced earlier this week that they would release remakes of their famous family series Mighty Mouse and Inspector Gadget, with Inspector Gadget set to be released in the next month. Many adult fans became excited about seeing the remakes of their old, childhood favorites. But, there are many who are now asking that why has Netflix Inc. (NASDAQ:NFLX) decided to release shows for children. Last year, the company had announced that they will reboot the show, Magic School Bus as well.
But the reason for Netflix Inc. (NASDAQ:NFLX)’s interest in such shows is obvious. These series are not intended for today’s children, these are intended for tomorrow’s adults. Netflix Inc. (NASDAQ:NFLX)’s latest business decisions focus more on the future than on the present. Even though the adults will be interested in the release of these shows, still, the company is not targeting the nostalgic adults. The company is actually targeting the children. Netflix Inc. (NASDAQ:NFLX) wants to develop a loyal customer base of children so that when these children start earning tomorrow, they can pay to subscribe to Netflix Inc. (NASDAQ:NFLX)’s services themselves. So, Netflix Inc. (NASDAQ:NFLX) is looking for brand loyalty in the children of tomorrow. This ensures that the company’s profitability grows in the future as well.
With new media, the biggest issue is to achieve continuity, not to be just a temporary fad. For the time being, some item could be a hot one among consumers. But soon, competition and rivals begin making similar products and offering similar services and the item soon loses its integrity and uniqueness as the consumers move on.
So in order to remain competitive, Netflix Inc. (NASDAQ:NFLX) must add new content and attract new customers. These customers, the children, will remain loyal to Netflix Inc. (NASDAQ:NFLX) even after they have grown up.
A more interesting matter is that how would this impact the brand loyalty on TV. For the younger generation, TV channel loyalty is a mystery. They watch everything that they want to on laptops, tablets and smart phone. So the channels of entertainment that these kids know about are Hulu, Amazon and Netflix. The kids don’t watch their favorite shows on TV anymore, even though the TV channels are the original sources of all of these shows. It cannot be determined that how the thoughts of the viewers would change in future about TV. However, it is certain that ownership state would be changing soon in future.
It may be possible that soon the TV industry would change such that we no longer know about broadcasts and TV channels, we would only know about the services through which we view these shows. The idea of such a world is not new as many TV doomsdayers have posed the question before too. This is why both Amazon.com (NASDAQ:AMZN) and Netflix Inc. (NASDAQ:NFLX) are trying to adopt more family shows so as to attract the younger generation and keep them hooked. These strategies are important for the companies as well as the rivals.
