Prime Now, one-hour delivery service by Amazon.com (NASDAQ:AMZN)

Same-day deliveries is the story of the past because Amazon.com, Inc. (NASDAQ:AMZN) is launching a new delivery service which is called Prim Now that promises to shorten the time that takes to deliver goods. It will reduce the time to one hour for daily essentials products in numbers of tens of thousands. The service Prime Now is only for people who have subscribed to this facility, and that’s what its name reflects. This service will cost $99 for a year. At start, it’s only for the people of Manhattan, New York, although Amazon.com, Inc (NASDAQ:AMZN) will start this service to other part of the country by the year 2015.

Amazon.com, Inc. (NASDAQ:AMZN) has been introducing its same day service gradually on so called essentials to city after city, but still one could be waiting for its ordered product for many hours. But, by introducing the one-hour delivery slots, they have ramped it up a few notches. The Google Inc.’s (NASDAQ:GOOGL) Play has an app specially dedicated to the customers on the mobile app and it is also available on the Apple Inc.’s (NASDAQ:AAPL) App Store and on the Amazon (NASDAQ:AMZN) Appstore.

Amazon.com, Inc (NASDAQ:AMZN) uses the term daily essentials, which means the product of daily use like cereal, batteries, paper towels, soap, toys and books and several other day to day routine items.

Dave Clark, the vice president of Amazon.com, Inc. (NASDA: AMZN) for the operation worldwide, in a press release said, “There are times when you are not able to go to the store and even more that you do not even want to go to the store” he continued “We have always felt that for a long time, Amazon (NASDAQ:AMZN) Prime is the deal which is the best deal in the shopping history and this is now gotten even better.”

Although this deal by Amazon.com, Inc. (NASDAQ:AMZN) is subject to restriction in many parts of the country, and currently only customers in Manhattan can benefit from this service as it is only open in that city for the time now, it is expected to spread to other locations in no time. This move is a very big one from the Internet behemoth, and its battles with the local retailers have intensified. It’s true that move made by introducing the same-day deliveries was looked by the local retailers as an encroachment on their territory and this move of Prime Now will make matters worse for them.

Interestingly, this move by the Amazon.com, Inc. (NASDAQ:AMZN) Prime Now is available for the most part of the day, it will start at 6.a.m. and it’s closing time is at midnight and it will run seven days a week. This one-hour delivery slot for Prime members will cost $7.99, and for that the customers probably want to order more not just one paper towel. There is also another window called two-hour delivery and this window by Amazon.com, Inc. (NASDAQ:AMZN) will not cost you even a penny. This is indeed a ground-breaking service offered by Amazon (NASDAQ:AMZN).