At times when things are all looking dark and it seems that the market is stagnant with now growth potential, a miracle happens. For example the 6 year run of the stock exchange and the performance of T-Mobile US (NYSE:TMUS) which has resulted in a lot of panic for its competitors. In times when adding new customer case in telecommunications is considered to be an achievement, T-Mobile US (NYSE:TMUS) is basically busy eating up its competition; slowly and gradually.

It is very hard to convince a customer to switch carriers but somehow it seems that T-Mobile US (NYSE:TMUS) has discovered that magic formula as its customer base is increasing by every single day. T-Mobile US (NYSE:TMUS) means all business and has plans to destroy the competition. 2014 which is considered to be a remarkable year for the stock market was also a fantastic year for T-Mobile US (NYSE:TMUS) which managed to add 8.3 million prepaid customers.

Also surprisingly enough, T-Mobile US (NYSE:TMUS) also managed to rope in 4.9 million customers for its post paid program. It is safe to say that during every month of 2014, T-Mobile US (NYSE:TMUS) was adding about 1 million new customers. Every single post paid customer is like a gold mine for the company and it seems T-Mobile US (NYSE:TMUS) has struck gold big time. A big question is raised by market analysts that from where is T-Mobile US (NYSE:TMUS) managing to get all these new customers?

The answer to this is very simple with a basic logic at work. In today’s time, people are looking for the best deal and the best deal is being offered by T-Mobile US (NYSE:TMUS). So from where are the new customers coming from? The answer is from its competitors. The two companies that have felt the biggest loss in their customer base are Verizon Communications Inc. (NYSE:VZ) and AT&T Inc. (NYSE:T). The problem with Verizon is that it is not willing to cut down on its tariff and on the other hand AT&T is having problems maintaining service quality.

The end result is that T-Mobile US (NYSE:TMUS) is getting new customers who are defecting from their original carriers. While the competitor companies are crying over a drop in margins due to a multiple reasons, it seems that T-Mobile US (NYSE:TMUS) has the answer to all the problems faced by the industry. According to some analyst, the strategy of T-Mobile US (NYSE:TMUS) is working like a charm and attracting customers like a magnet.

What needs to be seen here is that will T-Mobile US (NYSE:TMUS) be able to maintain this growth pattern. If yes then it is inches away from becoming the largest carrier in USA.

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