According to a recent research report, the sales of Apple Inc’s (NASDAQ:AAPL) products were far higher than that of Google’s and Samsung’s gadgets, during the recent holiday period.  The results were based on Consumer demand, and they showed that iPhone 6 Plus and iPhone 6 were the top selling smartphones during this time period, bringing the company’s market share to huge sums. Millions of new Apple iPhones were activated during the Christmas period; the products of Apple were declared to be the most popular gifts of the year 2014.

According to a research note released by Flurry, a research and advisory company, the advertisement strategies of Apple Inc. (NASDAQ:AAPL) were worth appreciation. The banner that Apple raised had the words that the Santa prefers Apple products these days.

The company introduced its first smartphone back in the year 2007. After only 7 years, the company’s activation rate of new devices reached 51 percent. The time period that was taken into account included the period of December 19, 2014 to December 25, 2014.

After Apple Inc. (NASDAQ:AAPL), the second position was secured by Samsung with a total of 18 percent new activations. Nokia came third with a much lower activation rate of 5.8 percent. The devices that were activated included Lumia mostly. The market share is quite fragmented, and only LG and Sony were able to gain more than one percent.

The relatively new ventures, including HTC, Huawei,and Xiaomi were able to gain less than one percent. According to some market experts, the reason for this decrease can be the geographical based operation of these companies. All three companies are popular in the Asian region, where December 25^th is not seen as the biggest or the only gift giving day of the year, and hence, the new activation rates remained low for these companies. One reason is surely their popularity in Asian markets where December 25th is not the biggest gift-giving day of the year.

According to some research reports, Apple Inc. (NASDAQ:AAPL) has not done very well in the past few quarters. The company was far below in sales when compared with Samsung. That said, the latest tablets and smartphones of Samsung have not enjoyed the same popularity that the company’s previous versions enjoyed. The lack of popularity has caused the profits of Samsung go down in the recent quarters.

The research report of Flurry also showed what a failure the latest gadgets of Microsoft Corp. (NASDAQ: MSFT) have been. Microsoft, the largest company in the software world, was hoping that the acquisition of Nokia would help with its mobile popularity. The situation, however, has not gotten any better.

As far as the stock prices of Apple Inc. (NASDAQ:AAPL) are concerned, the stocks are currently being traded in the range of $112.11 to $113.92. The total market capitalization of the company has recorded to be at $668 billion with a P/E (price to earnings) ratio of 17.5.

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