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Will the Availability of the Apple Inc. (NASDAQ:AAPL) cheapest iPhone Effect Sales of iPhone 6?

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Apple (NASDAQ:AAPL) sales have witnessed a specific pattern for several years. Just before Apple (NASDAQ:AAPL) is about to make its next launch, the sales of the iPhone begin to drop dramatically. People are more keen to get their hands on the latest that Apple (NASDAQ:AAPL) has to offer. So they decide to hold off their purchases until the new iPhone hits the stores. This is a repeated pattern; however things were different this year. The Apple (NASDAQ:AAPL) 5C continued to sell as usual even just a few days before the release of iPhone 6 and iPhone 6 Plus, especially in Europe.

Statistics show that even though customers were waiting for the big release in September, the iPhone 5C sales remained steady till August and dropped only by 0.4 percent in the EU market. These include countries like Germany, Great Britain, France, Italy and Spain. Surprisingly, Spain even saw a slight increase in iPhone sales in 2013.

Researchers have concluded that this is because Apple (NASDAQ:AAPL) went an extra mile with its marketing strategies to attract customers to the iPhone 5C. It highlighted that iPhone 5C was the cheapest iPhone to date hence attracting many customers to make the purchase who wouldn’t have considered the smartphone otherwise. These customers wanted to enjoy the luxury of an iPhone but at a cheaper and affordable price.

Even in Great Britain, iPhone 5C managed to gain high market share of 8.9 percent as compared to the iPhone 5S with 7.6 percent and Samsung Galaxy S5 with 6 percent.

The biggest advantage Apple (NASDAQ:AAPL) has at hand, is its loyal customers. The chance that they might switch to another smartphone brand is highly unlikely. The challenge, however arises when it comes to competing with Android. As Android still dominates the European market with sales of 72.2 percent in the three quarters, Apple (NASDAQ:AAPL) finds it challenging to convince Android customers to make the switch to iPhone platforms.

In other parts of the world, iPhone 5C sales have seen slight decrease in the market. In the USA, shares fell by 7.4 percent in 2013. In Japan they declined by 17.4 percent quite dramatically.

Surprising fact here is that in September when iPhone 6 hit the market, its sales were over 10 million,  which set a new record for Apple (NASDAQ:AAPL) but according to analysts, the sales trends were as expected.

According to Tim Cook, CEO at Apple (NASDAQ:AAPL), the sales of the iPhone 6 and iPhone 6 Plus are beyond any expectations and anything above 10 million figure is considered a positive surprise.

Past figures reveal that Apple (NASDAQ:AAPL) sold nine million iPhone 5C and iPhone 5S last year and this year is a huge success in terms of latest sales. But analysts believe that opening weekend sale trends are a difficult way to analyze the device’s customer demand.

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