The Urban Outfitters Company Inc. (NASDAQ: URBN) has been lately seen trying hard to beef up its single digit sales and it was announced on its analyst day that they plan to double up their revenue figures by 2020 and use all the time between now and then to make sure that they get to their goal. The interesting question about this statement is that whether it is possible or not as the numbers clearly state that the growth of sales is expected to be about 8.4% in the year 2014 and will creep up to an estimated figure of 10 percent in the year 2015.
Lately Urban Outfitters (NASDAQ: URBN) has come under criticism when it made fun of the Kent State University Massacre by selling a sweatshirt splattered with fake blood on a Kent logo. Not only this but they have come up with racist and demeaning slogans on their products like Obama/Black. The company went so far as to call its consumers homeless chimpanzees looking for a mate!
The company announced the steps it is going to take to move their business towards the right direction and double up their sales figures over the period of five years. The three frontrunner brands of the company have shown some really good growth in their relative categories. This growth is expected to support the parent company. The Urban Outfitters Inc. (NASDAQ: URBN) has numerous stimulants for growth and expansion over medium term but without clear understanding of what needs to be done for the long term.
There still is a dire need to take many things into consideration even though the management has begun the process of chalking out steps for the much needed growth. In short term the company is experiencing some difficulties and is actually struggling at this point. This will affect the total time which is required by the company to get to the right track and accurately follow the path to high growth.
The Sterne Agee has been reported to be saying that the company will be on the right track for recovery. He has acknowledged the fact the he sees some very shabby LTM ahead and a lot of transition work in the future but he is certain that his management department has designed a plan to turn the whole thing around. He has made no alterations in the current estimates and has projected the earnings per share to be around $1.96 in the year 2015.
For the following year it is projected to be worth $2.30 and by 2017 this projection will be raised to an amount of $2.60. It might be true that the company has several drivers and stimulators for growth on the table for the period of five years but still there are not a lot of options for after the time period of 5 years. Even its major and more solid brands such as Free People and Anthropologie have not come up with a powerful growth figure for the overall company umbrella.
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