The individuality and uniqueness of the Apple (NASDAQ:AAPL) company cannot be denied whether you personally like it or not. The product launch that took place at Cupertino yesterday is a proof of the creative spirit of the giant. Apple (NASDAQ:AAPL) revealed i-phone-6 along with their smart iwatch at the launch and surprised the audience with none other than U2 as a special treat.

U2 for the first time sang their song “the Miracle (of Joe Ramone)” and announced the deal between themselves and Apple (NASDAQ:AAPL) which will basically make available for free their new album songs of innocence for all iTunes customers. The subscribers of the Beats music will have access to the LP as well. The album will be physical released as well this time round by Universal.

Apple (NASDAQ:AAPL) chief, Tim Cook exclaimed about how incredible it all was after their performance showing his interest in the whole venture. Apple (NASDAQ:AAPL) got the U2 album true, but the conditions of the deal were not fully made public. It is obvious that U2 did not give away the album for free as it is reported that the Irish band got a lump sum royalty fee for the music usage, and about $100 million for the marketing.

While the numbers might be exaggerated it is not hard to believe that Apple (NASDAQ:AAPL) can easily afford such a huge sum as they have more than $100 Billion cash in their reserves. There are many assumptions for the future of the Apple (NASDAQ:AAPL) company as well as the music business, however unclear, a few never the less are mentioned below:

i-Tunes store and its decline

The fact that Apple (NASDAQ:AAPL) did not sell the U2 album as a paid download but decided to launch it on Beats music instead, affirms the decline of the i-tunes store. Streaming has taken away the interest of people from paying for their downloads and it looks like Apple is fully aware of that change.

 

Apple (NASDAQ:AAPL) is increasing its finances in Beats music

There’s no doubt that $3 billion is a lot of money to spend even for Apple for an acquisition, however it is certain that Apple (NASDAQ:AAPL) will be spending more on this venture. The primary reason of the launch of U2’s album might have been to attract customers towards i-phone 6 and the smart watch but it is also a tactic to lure people towards Beats music for sure.

Apple (NASDAQ:AAPL) can end up as the one stop shop for music buyers  

Signing up U2 proves that Apple (NASDAQ:AAPL) can attract an A-list act, as well as directly release an album with them for its download and streaming services without worrying about the label system. Jimmy Iovine, the smartest music executive of today’s time is Apple’s (NASDAQ:AAPL) brain in this venture. The physical production thus becomes very easy to handle individually later on. Thus it’s only a matter of time until Cook completely scratches out the middle man to create an Apple (NASDAQ:AAPL) label.

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