McDonald’s Corporation (NYSE: MCD) is famous for their quick and simple food services which are available in over a 100 countries. The company has countless franchises all over the world, which cater to the palettes of millions of consumers with their delicious burgers, fries and breakfast delicacies. However McDonald’s Corporation (NYSE: MCD) has not been faring well in the financial world. This is primarily due to its faltering performance in the Middle East, Africa and Asia Pacific region which alone constitutes to around 10 percent of the company’s sales. The market lost around 7.3 percent in this area leading to such a rampant aftermath. Apparently, expired meat under McDonald’s Corporation (NYSE: MCD) umbrella was sold off in China, which resulted in such drastic outcomes. A 3.2 percent drop was observed in the US markets which is quite devastating as the company may lose on their overall revenue this way.

McDonald’s Corporation (NYSE: MCD) share in the stock market fell from $103.78 to $93.66; a staggering amount indeed. The company has an added responsibility of paying back dividends leading up to a 3.2 percent yield of $5 billion. However McDonald’s Corporation (NYSE: MCD) has remained quite contained and positive throughout this as they have decided to limit their menu to further ensure excelled quality and safety for their consumers. Revising the company’s menu will enable it to further annihilate competition, especially the healthy alternatives that consumers are now opting for.

McDonald’s Corporation (NYSE: MCD) has been globally celebrated for their food for years. If they want to either retain or enhance their share they must focus on devising appealing strategies which not only make them the consumer’s first choice, but also be extremely healthy. With the world tilting towards a healthier lifestyle, it is imperative that McDonald’s Corporation (NYSE: MCD) takes the lead and introduces healthy menu alternatives. Doing so will improve the consumer ratings, increase revenues and even bring back lost customers.

However, analysts are of the view that the company’s revenue has experienced a slight increase by 1.4 percent, boosting the earnings per share. Thus, the expected enlargement in earnings is $5.63 as compared to $5.56 of the previous quarter. As compared to the industry’s revenue or profit average, McDonald’s Corporation (NYSE: MCD) has been somewhat successful, with a net profit margin of 19.31 percent and a gross profit margin of 44.52 percent. Both of these margins show that the company has a strong hold over its revenues and costs. Furthermore, McDonald’s Corporation (NYSE: MCD) has a tough grasp over its debt, with proficient abilities of being able to maintain their debt to equity ratio at 1.46. Again, this is better than the industry average, which puts McDonald’s Corporation (NYSE: MCD) far above than its competitors. In comparison to the S&P 500 and the industry’s average, McDonald’s Corporation (NYSE: MCD) has been truly a class apart, as visible via the statistics. With a few tweaks in the system, the company will stand stronger, more composed and successful than ever.

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