Pivotal Research analysts kept a hold rating on Google, Inc.(NASDAQ:GOOGL) while cutting their price target on the stock by $10 to $560 a share. In a note, analyst Brian Wieser said the search giant’s ongoing attempts to branch out its businesses in an effort to generate more consistent cash flow might be more harmful than good.

Wieser justified the price target cut saying, “modest upside revenue tweaks associated with online video are not enough to offset slightly higher costs of capital we apply to companies across our full coverage universe.” Despite the price target cut, GOOG shares were up 0.8% to $575.41 in midday trade Wednesday.

Macquarie analysts initiated coverage of Zillow Inc (NASDAQ:Z) with an outperform rating and price target of $164 a share. The price target represents a potential upside of 22% from the current trading price of the online provider of real-estate listings. In afternoon trade, Z shares were up 2.8% to $133.90, within a 52-week range of $60.07 to $145.49.