Transparent Series is a Hit for Amazon Studios (NASDAQ:AMZN)

Amazon Studios (NASDAQ:AMZN)’s first ever cultural hit was the series Transparent ever since they started broadcasting original shows in 2010. The comedy show Transparent was popular among the critics who adored it. Amazon Studios (NASDAQ:AMZN) has now ordered the second season of the series.

In the last month, Amazon Studios (NASDAQ:AMZN) had made available all episodes of the first season. The ten episodes were put out on the same day for the viewers. For the company, this is now its most popular series. Amazon Studios (NASDAQ:AMZN) says that Transparent has become the most binge-watched TV show on Prime Instant Video. About 80% of the viewers watch two or more episodes of the series during the same day. Needless to say the binge-factor of this comedy series is very high. In fact, the binge-factor of Transparent is greater than that of any other previous binge leaders on Prime Instant Video.

It is still hard to tell the exact number of people who have been following Amazon Studios (NASDAQ:AMZN)’s most popular comedy series Transparent. Nielsn (NASDAQ:NLSN) tracks the viewers of shows and programs that are carried on networks of Cable-TV and broadcast. However, Amazon Studios (NASDAQ:AMZN) does not track its viewers through Nielsn (NASDAQ:NLSN). The company, Amazon Studios (NASDAQ:AMZN), does not reveal its viewership to the public. Therefore, it is hard to say that precisely how many people watch Transparent.

Jefferies carried out a survey into the viewers viewing habits of digital video. After the study, Jefferies is now claiming that regardless of the massive popularity of the hit comedy Transparent, Amazon Studios (NASDAQ:AMZN) still has a long way to go to close the gap between itself and its rival Netflix (NASDAQ:NFLX). Netflix (NASDAQ:NFLX) has been the champion of streaming video on-demand. In June of this year, over 450 million videos were viewed on Netflix (NASDAQ:NFLX) compared to around 140 million views on Amazon Studios (NASDAQ:AMZN). In the same month, the viewers spent an average of 650 minutes on Netflix (NASDAQ:NFLX) compared to an average of about 20 minutes spent by viewers on Amazon Studios (NASDAQ:AMZN) on average. Another study shows that generally, people spend more time on each video on Netflix (NASDAQ:NFLX) than they do on Amazon Studios (NASDAQ:AMZN).

If Amazon Studios (NASDAQ:AMZN) decided to serve a larger number of episodes of the original series Transparent to its viewers, then it may gain the boost that it requires to attract more viewers. This will also encourage the viewers to spend more time per video on Amazon Studios (NASDAQ:AMZN). According to the numbers collected for June 2014, the number of minutes spent on each video on Amazon Studios (NASDAQ:AMZN) were around 5.3 where as those spent per video on Netflix (NFLX) were around 18.4.

Just looking at these numbers from June 2014 is enough to tell us that Amazon Studios (NASDAQ:AMZN) has a long journey ahead of it if it wants to take the lead and beat its competitor Netflix (NASDAQ:NFLX). However, currently, the company will just keep providing series to its viewers.