Alibaba Group Holding Ltd (NYSE:BABA) and FIDO join hands to provide better online user security

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By Thomas Copeland on September 24, 2014 Intl News

Alibaba Group Holding Ltd (NYSE:BABA), which is a company of online commerce, has become a part of FIDO alliance’s board of directors. FIDO specializes in providing security and privacy to online customers; FIDO has done a great deal to revolutionize online authentication procedure by setting up standards that define strong authentication. Alibaba Group Holding Ltd (NYSE:BABA) confirmed that the company will introduce expertise of FIDO in its business to offer quality and secure online commerce.

Alipay, Alibaba Group Holding Ltd (NYSE:BABA)’s payment will benefit from FIDO technology in the department of secure online business. This will bring great relief to those who conduct online business; especially the ones who have to deal with clients from different countries.

FIDO will share its technology and tactics with Alibaba Group Holding Ltd (NYSE:BABA), in order to prevent the company from cyber crimes that recently hit many big names and compromised millions of users across the globe. This deal will turn out to be fruitful for both companies as commerce is in a state of transition – shifting online altogether.

The Home Depot breach has made everyone wary in the market; it has forced all the companies with an online business to reevaluate their security systems and data privacy. Alibaba Group Holding Ltd (NYSE:BABA) seems to be one of the companies that is taking the responsibility seriously.

Alibaba Group Holding Ltd (NYSE:BABA) will employ FIDO‘s quality biometric system including fingerprint, eye and iris scanners, voice and facial recognition – which will minimize the chances of any kind of theft. It will also allow Alibaba to use a few other solutions such as Security Tokens for USB, Smart Cards, Embedded Secure Elements, Trusted Platform Modules, Near Field Communication and Bluetooth Low Energy. These solutions are being designed in a way so that they can be customized to incorporate any future innovation in technology and help deal with current technological glitches. These technologies can be made compatible with the company’s own infrastructure and fit the unique needs of every organization.

Alibaba Group Holding Ltd (NYSE:BABA) is not the only company to use FIDO technology. FIDO has been working with big corporations; such as Samsung Electronics Co (KRX:005930), Blackberry Inc (NASDAQ:BBRY), Microsoft Inc (NASDAQ:MSFT), Google Inc (NASDAQ:AAPL).

It seems that Alibaba Group Holding Ltd (NYSE:BABA) has become a name that everyone wants to be associated with – FIDO is no exception. Alibaba Group Holding Ltd (NYSE:BABA) and FIDO collaboration will not only benefit Alibaba, but it will also reflect well on FIDO’s portfolio – mainly because of the stature and status of Alibaba Group Holding Ltd (NYSE:BABA) in the world of business. According to Michael Barret, FIDO’s president, Alibaba’s influence in the Asia will help FIDO build a reputation in this region. It is expected that Alibaba’s interest in FIDO’s technology and authentication measures will trigger a chain reaction where other organizations may want to join in on the action – such is the impact huge names can have. Barret expressed his excitement at joining hands with Alibaba Group Holding Ltd (NYSE:BABA).