Satya Nadella, redefining Microsoft (NASDAQ:MSFT) Amidst Google (NASDAQ:GOOG) and Apple (NASDAQ:AAPL)

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By David Scouts on November 10, 2014 Intl News

Recently, at an event at the Redmond campus of Microsoft (NASDAQ:MSFT), Satya Nadella, the company’s new CEO, redefined Microsoft (NASDAQ:MSFT) amidst competitors namely Google (NASDAQ:GOOG) and Apple (NASDAQ:AAPL).

According to Nadella, all three companies have a defined role in the industry of smart technologies. Nadella defined Apple (NASDAQ:AAPL) as king of smart devices, Google (NASDAQ:GOOG) as the master of advertisement and information, and Microsoft (NASDAQ:MSFT) as a company which focuses on “empowering others to build products”.

Ever since Nadella assumed office as the CEO of Microsoft (NASDAQ:MSFT), the company has been able to complete its acquisition of Nokia, and also deep-rooted itself in the cloud-computing technology.

Currently, Microsoft (NASDAQ:MSFT) dominates the smart technology market over Google (NASDAQ:GOOG), however falls slightly behind Apple (NASDAQ:AAPL) in revenue. Responding to recent comparisons of Microsoft (NASDAQ:MSFT) with Google (NASDAQ:GOOG) and Apple (NASDAQ:AAPL), Nadella, instead of pompously declaring Microsoft (NASDAQ:MSFT)’s superiority over others, said these “three identities are actually pretty distinct”.

Talking about Apple (NASDAQ:AAPL), Nadella said, “To me Apple (NASDAQ:AAPL)’s very, very clear, and, in fact, I think Tim Cook did a great job of even describing that very recently where he said they sell devices and that’s what Apple (NASDAQ:AAPL) is all about”.

Apple (NASDAQ:AAPL) has dominated the market with its technology that is unrivalled in the world. In last quarter, Apple (NASDAQ:AAPL) declared historic revenue figures, claiming the top spot among the three giant companies. Apple (NASDAQ:AAPL) rose to fame with its iPhone, largely due to the introduction of the concept of an App Store, the first instance of a technology company placing all software on a digital marketplace. This same App Store has helped Apple (NASDAQ:AAPL) massively with iPad sales due to its popularity, and the Apple (NASDAQ:AAPL) iWatch due to launch next year will also build upon the same App Store to boost sales.

Coming onto Google (NASDAQ:GOOG), Nadella argued that Google (NASDAQ:GOOG)’s focus and strength lies in its strength of advertisement. Advertisement is all about discovery, and Google (NASDAQ:GOOG)’s excellent search products have only boosted ad sales. According to Nadella, if it hadn’t been for Google (NASDAQ:GOOG)’s search tools, its ad revenue would not have soared nearly as much as it did.

But the CEO at Microsoft (NASDAQ:MSFT) did not just talk about Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG). In fact, both these companies made up only a small portion of his speech. For most part, Nadella talked about Microsoft (NASDAQ:MSFT)’s role in the market. In his speech, Nadella said that Microsoft (NASDAQ:MSFT) focuses on “anyone else who is in the business of actually their own creation” and that Microsoft (NASDAQ:MSFT) wished to be “the tools provider, the platform provider.”

Basically, Microsoft (NASDAQ:MSFT)’s focus is on selling its Windows and Office softwares. Microsoft (NASDAQ:MSFT) Windows is the most used operating system in the world today, and Microsoft (NASDAQ:MSFT) Office is the most commonly used software for office work.

Now, all three companies are beginning to focus on cloud computing, with Apple (NASDAQ:AAPL) focusing on iCloud implementation on all its devices, Google (NASDAQ:GOOG) Drive integration with all Google (NASDAQ:GOOG) products, and Microsoft (NASDAQ:MSFT) Office introducing cloud subscription under Nadella’s vision to expand Microsoft (NASDAQ:MSFT) and keeping in line with market competitors.