How are BlackBerry Inc (NASDAQ:BBRY) and Microsoft Inc (NASDAQ:MSFT) taking the deal between IBM (NASDAQ:IBM) and Apple Inc. (NASDAQ:AAPL)

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By Mark Michaels on July 18, 2014 Technology & Software

Apple Inc. (NASDAQ:AAPL) has made a historical deal with IBM (NASDAQ:IBM) which not only puts the two companies ahead in terms of enterprise budgets but also harms the two giants BlackBerry Inc (NASDAQ:BBRY) and Microsoft Inc (NASDAQ:MSFT). Ben Reitzes, an analyst at Barclays, believes that the IBM (NASDAQ:IBM) and Apple Inc. (NASDAQ:AAPL) team will push aside any efforts that BlackBerry Inc (NASDAQ:BBRY) have made. He has rated Apple Inc. (NASDAQ:AAPL) as “outperform” with price target $110. He also wrote that Apple Inc. (NASDAQ:AAPL) can perform very well in the enterprise market because other companies there are finding it difficult to achieve a foothold.

John Chen, CEO of BlackBerry Inc (NASDAQ:BBRY), has shifted the focus of his company to enterprise software, working over security technology, which is becoming increasingly important for workplaces. However, in these attempts, BlackBerry Inc (NASDAQ:BBRY) greeted mixed success which is a problem because looking at the new Apple-IBM team, all other companies are also focusing on their enterprise space. Amitabh Passi, an analyst at UBS, wrote that BlackBerry Inc (NASDAQ:BBRY) has a lot of pressures from both large and small vendors in the enterprise market. He rated the company “neutral” and gave a price target of $9. In Q1, the company was met with a loss per share of 11 cents. The company generated a revenue of $966 million in the quarter for smartphone volume of 1.6 million.

CEO of Microsoft Inc (NASDAQ:MSFT), Satya Nadella, us also focusing on the enterprise space. It may be the effect of the deal between IBM (NASDAQ:IBM) and Apple Inc. (NASDAQ:AAPL) that Microsoft Inc (NASDAQ:MSFT) is now improving the experiences of enterprises as well as employees with the Mobility Suite and Microsoft’s Cloud. Nadella recently sent an email to all employess of Microsoft Inc (NASDAQ:MSFT) that claims that the cloud will now offer better experiences for the users. With the Enterprise Mobility Suite, organizations can secure their employees’ Andorid, iOS and Windows devices.

Technology has become critical for all running businesses now. This is why the Apple-IBM deal is so important. CFO Research and American Express have generated a new set of data after contacting finance executives of various companies.. According to this data, the most important needs of a business spending on technology are Cloud Computing, Business Intelligence, data collections and mobile technology.

IBM (NASDAQ:IBM) has decided to add to the market with its new business applications. This is a part of its deal with Apple Inc. (NASDAQ:AAPL). IBM (NASDAQ:IBM)’s data capabilities combined with Apple Inc. (NASDAQ:AAPL)’s user-friendliness will definitely create a hubbub in the market. Soon, IBM (NASDAQ:IBM) will launch over 100 solutions which will include applications for, both, iPad and iPhone, and enterprise solutions for industry. The company will also be optimizing its cloud services for devices that have iOS operating system.

According to Brian White, an analyst at Cantor Fitzgerald, almost all working employees own an Apple Inc. (NASDAQ:AAPL) device. The firm also holds the view that the company would do significantly well in the enterprise market.