Monthly Active Users of Twitter Inc. (NASDAQ:TWTR) Fall

Twitter Inc. (NASDAQ:TWTR)’s first sketch came in 2006. In the same year in March, Jack Dorsey, the sketcher, sent his first tweet. The website launched its first ads in 2010. Advertisement has become an important part of all industries today. It is a way to reach out to the audience and the potential customers so that they can view your product. It forms the base upon which businesses are made. Companies look for easy ways to generate, launch and run their advertisement campaigns. Which is why, ever since the launch of its first ad, several Twitter.com users have used the website as a means to communicate with their audience. Twitter.com provides facilities that allow advertisers to successfully launch and run their market campaigns. For your objective, you will have ad formats to select from. You can select the most suitable format. Several tools available also help greatly to edit and customize the ads. The website has seen nothing but rise in the past years. Tweets can be easily promoted with the help of a Website Card – this is an ad format which is recommended by the company as it drives traffic to the website.

Twitter Inc. (NASDAQ:TWTR) revealed in its second fiscal quarter, that about 14 percent of its monthly active users, which amounts to approximately 38 million users, were using third-party applications to access their profiles. By last year, the number of users using third-party applications constituted 7 percent. However, the increased number this year means that now more users will not be able to view ads on the company’s website Twitter.com. This week, Twitter Inc. (NASDAQ:TWTR) reduced its estimate with the SEC; it believes that about 11 percent of the monthly active users use third party apps, which is equal to 8.9 million people.

Twitter Inc. (NASDAQ:TWTR) explained the new figure. They said that after they released the figures, they discovered that the 14 percent included those users who accessed their profiles via owned applications. This probably means that in the previous estimate, the users that were using the TweetDeck – owned by Twitter Inc. (NASDAQ:TWTR) – were also included. In the new filing, the company added another value. 8.5% of the monthly active users that are using third-party applications can automatically refresh the user’s feed. About 2.5% of the users on Twitter.com are bots. These bots are comical as well as those that provide public service messages.

Twitter Inc. (NASDAQ:TWTR) claims that the previous calculations about the monthly active users that were released with the earnings were affected by automated activity. They also claimed that they regularly refresh and update their calculation methods so that results of internal metrics calculations are accurate.

In the last month, the number of users grew in the second quarter. By 30^th June, the monthly active users were almost 271 million. This was 24 percent greater than the number of users in the same quarter previous year. Twitter Inc. (NASDAQ:TWTR) proclaimed the company’s revenue also increased by 124%. The company generated $312 million worth revenue in the quarter.