According to the new updates multinational retail chain, Wal-Mart (NYSE:WMT) has dropped Apple (NASDAQ:AAPL) iphone 5c price to nearly $.97.

It was reported by CNet that Wal-Mart (NYSE:WMT) will start off with the new reduced price on August 21st and iphone 5s will available to customers at a price $79 and 5c at $.97.

Wal-Mart (NYSE:WMT) was selling iPhone 5S for $20 less than the current offer. Rumor has it that this price drop will be effective immediately so that iphone 6 can make an entrance to Wal-Mart’s (NYSE:WMT) soon-to-be cleared shelves this September (according to the rumors).

The new prices of iPhone 5C are available at Wal-Mart (NYSE:WMT) with purchase contract for two years from U.S. cellular (FRA: US7), Verizon (NYSE:VZ), Sprint or AT&T (NYSE:T). The offer only stands in Wal-Mart (NYSE:WMT) brick and mortar stores and will not be available through online orders from the company’s website.

Iphone 5C was launched last September at a media event that took place at the Apple (NASDAQ:AAPL) headquarters- Cupertino, California.

Apple (NASDAQ:AAPL) wanted to break new grounds by shifting its target audience’s focus towards the low priced, brightly colored product. The company wanted it to be an icon and tech statement for teens and the relevant international markets.

In the first three days of the product, nine million of the 5C units were sold. Striking while the iron was still hot, Tim cook; the apple CEO; referred to 5C’s launch as the best that any iphone has had. However things soon took a turn for the worse.

With 5            c Apple Inc (NASDAQ:AAPL) tried to reach a different demographics of audience; however with its ‘plastic’ feature the phone soon saw a decline in its sales; it seems declined sales is one of the reasons why Wal-Mart (NYSE:WMT) has come up with its low MSRP to get the current shipment out of its stores.

With the response iPhone 5c got it seems the company should have taken Steve Job’s words seriously, when he said that Apple (NASDAQ:AAPL) doesn’t manufacture cheap products; 5c had the market talking about the company’s image being jeopardized.

Apple (NASDAQ:AAPL)’s iphone 6s is a highly anticipated gadget in the market. If rumors were to be believed then in just a month’s time, this product will be ready to hit the market.

Anthony Leather, a Forbes contributor has stated his takes on the new features of the iphone 6S; he presumes this newer model will have a larger screen, a wider display, enhanced battery life, sensors and beyond the shadow of a doubt- iOS8. These features have the market talking and waiting in anticipation for its launch.

Credibility is added to its release rumors by this price drop in 5C.

Selling Apple Inc (NASDAQ:AAPL) products at these rates is rare because Apple Inc (NASDAQ:AAPL) makes sure its retailers are limited while pricing its products. Wal-Mart (NYSE:WMT) will be one of the only few who get to offer this price slash to its customers and sell the product for less than the manufactures suggested retail prices (MSRP).

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