The show’s over! Everyone’s gone home, the Apple (NASDAQ:AAPL) crew back in their office. What remains is the announcement that was made yesterday and how it affects the company hereafter. Will the new iPhone and Apple Watch be enough for Apple (NASDAQ:AAPL) to not only survive, but thrive in today’s highly competitive market?

These are some of the questions the investors are asking. The influence of the new product launch on the company as well as its shares is also an underlining concern and interest.

GVA Research’s principal for 25 years, David Garrity, believes Apple Inc. (NASDAQ:AAPL) shares still seem healthy enough and is set on a stock price of up to $125.

He also pitched in his view about some of Apple Inc. (NASDAQ:AAPL)’s latest launches.

iPhone with its highest screen size yet

The Asian market has shown preference for phones with larger dimensions, while Apple (NASDAQ:AAPL) maintained its products on smaller sizes compared to its competitors. Since the respective market is highly competitive, names like Samsung took a step ahead with their larger phones.

In effect, this forced Apple (NASDAQ:AAPL) customers to either switch to competitor products or to delay purchases until Apple (NASDAQ:AAPL) launched a larger screen of its own. After the launch of this bigger and thinner version of iPhone, a boost in the sales is predicted worldwide. While the increased size of the iPhone 6 is not the only factor that may contribute to healthy numbers, it is definitely one of them.

Transactions through ‘Apple Pay’

Digital wallet offerings have already been in the market, courtesy of Google Wallet, Softcard or Square Wallet. But none have achieved the accurate measures to succeed due to lack of essential components such as payment network, mobile OS or retailer support. However, Apple (NASDAQ:AAPL) has played its edge; it has collected payment information of over 800 million customers via the iTunes and App store.

Apple (NASDAQ:AAPL) has an attractive demographic pool, made up of 80% individuals transacting through their phones. This has been a strong factor for companies which might otherwise hesitate to support Apple’s (NASDAQ:AAPL) integrated service idea.

Customer base aside, Apple (NASDAQ:AAPL) has fully developed a group of technologies, namely TouchID and iBeacon; they enhance the shift to a point-of-sale offering with greater security. This contributes to securing customers from data breaches that are becoming increasingly common by the day. After the probable slow financial contribution to Apple EPS in the beginning, the company will begin to gain an insight to consumer behavior, which will then benefit them. Also, their existent customer loyalty would be given more power.

Apple Watch

The last but not the least was the revelation of the Apple Watch – the big step forward for the company as this marks the start of an extension in product offerings, post Steve Jobs’ demise. The watch is Tim Cook’s very own brand new product launch. This addition to the product line proposes to be a promising introduction, with ample potnetial. Having to use the watch in combination with the iPhone may prove to be a bit of a hassle for some potential buyers. However, considering the fact that a large segment of the market is already an iPhone owner, may contribute to its success.

What Apple didn’t say

Apple (NASDAQ:AAPL) seems to have left out an important detail of its partnership with IBM (NYSE:IBM) at the event. With IBM’s ability of information security and data analytics, it is believed that it could be helpful to gain more insight of customer information.

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