Apple Inc (NASDAQ:AAPL) hits record numbers with iPhone 6

Apple Inc. (NASDAQ:AAPL) has reported a record number of people pre-ordering the recently unveiled iPhone 6, which even tops the numbers of last year’s iPhone 5. The company also said that the preorder numbers have made them fall short on their supply which will continue from next month throughout October.

Apple Inc. (NASDAQ:AAPL) claims that the number of preorders were around 10 million, twice what they got last year. Apple Inc. (NASDAQ:AAPL) said that 5 million handsets of iPhone 5 were sold during the weekend when it was made available for sale in 2012. Now with iPhone 6 it seems like the sales would be through the roof, amounting up to as much as 10 million handsets.

Apple Inc. (NASDAQ:AAPL) said that the first month will determine how much supply is needed, and if the number of demand keeps growing up, Apple Inc (NASDAQ:AAPL) will have to come up with a lot more handsets than they have ever manufactured before.

iPhone 6, released last week, boasted a large screen, an updated iOS and other features like thumb print recognition for security reasons. The unveiling came after Apple Inc (NASDAQ:AAPL) suffered from a hacking incident involving the iCloud accounts of many famous celebrities.

The preorder number is indeed promising and extraordinary sales are imminent however experts believe that the iPhone 6 will run out of steam because it’s facing strong competition from other companies like Samsung Electronics (KRX:005930), HTC etc.

However, Apple Inc. (NASDAQ:AAPL) reiterates that not only will this be Apple Inc. (NASDAQ:AAPL)’s most powerful phone till now, but it will also sweep the market clean. Apple Inc. (NASDAQ:AAPL) said that the rivals are making comparison of their phones with iPhone 6, which is ironic as Apple Inc. (NASDAQ:AAPL) has never compared itself to any other phone in the market.

When iPhone 6 was unveiled, rivals started using the social media to mock the phone calling it a phone that is merely ‘catching up’ in context of Apple Inc. (NASDAQ:AAPL)’s move to change to larger screens. People began to compare the Nexus with the iPhone 6 calling it ‘slightly ahead’ of the Nexus phone which are available at half the price of an iPhone.

iPhone 6 is probably the most anticipated phone – both by customers and rivals in the market to date. Now what remains to be seen is whether it’s just a talker or poised walker too. The rivals will obviously do everything to hurt the sales of this new product but that’s quite natural and expected too.

Apple Inc. (NASDAQ:AAPL) has come a long way now, withstanding many tests to earn its current position. It has to prove that all the criticism that stands against it is baseless and has to come out once again as the best smartphone manufacturer in the market.

It will not be that easy, as Apple Inc. (NASDAQ:AAPL) has suffered from a lot of controversies in the past month – the iCloud hack being the biggest and most serious one.