BlackBerry Ltd. (NASDAQ:BBRY) may not have any influence in the market or impressive sales to show off, but still its CEO could not contain himself from taking a jab at Apple Inc. (NASDAQ:AAPL)’s iPhone 6.

Apple Inc. (NASDAQ:AAPL) and BlackBerry Ltd. (NASDAQ:BBRY) go a long way back; once a dominant player in the smartphone market BlackBerry lost a huge chunk of its market share to Apple Inc. (NASDAQ:AAPL). The damage done was so severe that BlackBerry was restricted to hardly 1% shipments across the globe. BlackBerry may not be able to compete against Apple yet, but it got a chance to make fun of the tech giant due to the latest issue with its iPhone 6.

It has been reported that the body of the iPhone 6 is probably way too thin; a few customers have complained about a bend in its body after keeping the phone in their tight or skinny jeans pockets. A few users said that the bend was obvious after a couple of hours of keeping the phone in the pocket.

Blackberry Ltd. (NASDAQ:BBRY) on the other hand just launched its Passport smartphones that showcase a square screen.

Chief Executive Officer of BlackBerry, John Chen, ridiculed the iPhone 6 at an event held in Toronto today; Chen said “I would challenge you guys to bend our Passport”.

The BlackBerry Passport targets the business class more than general users; this has been BlackBerry’s tradition. Passport is BlackBerry Ltd. (NASDAQ:BBRY)’s first major global launch under its new Chief Executive Officer John Chen. The phone was launched exactly on the day when BlackBerry’s buyout saw an unsuccessful end. Chen hopes to target a different section of the market by focusing on corporate consumers. This can be seen as both smart and not-so-smart move. The major chunk of the market is not a BlackBerry fan so the company has made the right move by not trying to impress them; however the corporate segment of the market limits the target audience BlackBerry can get. It will be interesting to see how BlackBerry Passport handles this challenging situation.

On the other hand Apple Inc. (NASDAQ:AAPL) is facing an issue that it did not foresee. The reports of iPhone 6 bending started to come in after the tech giant successfully sold 10 million units last weekend. The pre-orders that hit a record number are yet to be delivered. One of the users said that the phone had a bend even though it was in his suit pocket, which means skinny jeans are not the problem.

Apple Inc. (NASDAQ:AAPL) has not made any comment on the subject yet nor has it responded to Chen’s jab.

BlackBerry Ltd. (NASDAQ:BBRY) kicked off its morning session at $10.64 and went up by 3.12% to land at $10.89 after almost three hours into the morning session. The stock’s inst. ownership is 53%.

Apple Inc. (NASDAQ:AAPL) stock opened at a value of $102.16 and dipped down by -0.83% to land at $101.79 after three hours into the session.

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