EPS rise imminent for Facebook (NASDAQ:FB) among others, as holiday season approaches

As the holiday season nears, there are a few companies which are looking forward to a boom in business, all which pertain or relate in some manner to the gift-giving industry. Apple Inc. (NASDAQ:AAPL) is one such company, as iPhones are a popular choice in the gift-giving ritual. But, as far as stocks and EPS are concerned, internet companies deserve utmost attention.

Facebook (NASDAQ:FB) has become a household name, emerging on top as one of the most popular social media networking website of the 21^st century. Initially, the business model of Facebook (NASDAQ:FB) seemed vague to many investors, who doubted the ability of its CEO Mark Zuckerberg to monetize the company as efficiently as needed. However, the IPO of $38 per share, which valued the company at $104 billion, was enough to silence sceptics, and ever since, Facebook has been performing well on the NASDAQ stock exchange.

Facebook (NASDAQ:FB) shares have an EPS rating of around 99, which indicates a highly lucrative shareholding for Facebook shareholders, and establishes Facebook (NASDAQ:FB) as one of the most lucrative companies on the NASDAQ stock exchange. According to analysts, earnings on Facebook (NASDAQ:FB) shares are only expected to grow by 60% in the last quarter of 2014, slower than earnings in the previous two quarters of 121% and 183%.

However, according to a recent survey by MarketLive, an e-commerce tech firm, companies such as Facebook, Apple (NASDAQ:AAPL), as well as Google (NASDAQ:GOOGL), will dominate market trading trend and consumer buying choices during this holiday season, stating the purchase of gifts with the help of search engines and social media networking websites as reason for the upheave in influence by these internet companies.

Not only Facebook, but LinkedIn (NYSE:LNKD) also expects a rise in EPS in the upcoming quarter of almost 21% as a result of positive performance in the previous quarter. LinkedIn (NYSE:LNKD), which is a networking platform designed to connect job seekers with employers, has an EPS rating of 87, highlighting shares of the company as highly lucrative ones. Hence, this increase in EPS comes as no surprise to investors, who are used to witnessing three-figure EPS rises in LinkedIn shares.

Also, Cowen, LinkedIn’s investment banking and management firm, has raised the rating of the company from the price target of 195 to a new price target of 253, as a result of a new product launch by LinkedIn (NYSE:LNKD) in August of this year. The new product, known simply as Sales Navigator for Enterprises, is expected to increase revenue for the California based company at an increasing rate, thanks to its deeper integration with Apple’s iPhone and Salesforce.com (NYSE:CRM).

BitAuto (NYSE:BITA), also expects a 50% rise in EPS in this quarter’s results, thanks to the holiday season. The website is famous for providing data on automobiles, including consumer feedback and pricing. Also, BitAuto (NYSE:BITA) has an EPS rating of 99, at par with Facebook (NASDAQ:FB), in line with its distinction of serving the largest auto market in the world.

YY (NASDAQ:YY) is another company which every investor must investigate for potentially massive rewards. With an EPS rating of 82, YY (NASDAQ:YY) expects an increase in EPS of 50% in the coming quarter results. As part of the highly lucrative company Alibaba (NYSE:BABA), YY (NASDAQ:YY) is also highly lucrative stock.