Advertising platforms now a days come packed with many features that a lay man may find challenging to learn. But even for experts, it’s gotten tough to know what exactly takes place at the advertising platform. This procedure was once simple and easy to understand, but now it’s much more complicated as the ads are delivered at a much larger scale to different audience and niches. It does eventually improve the performance of your campaign, creating awareness among masses, which in return provides you with high return on investment. There are a number of approaches that help to reach a larger number of audiences. These include:

-          Core Audience: An ad will probably provide best results when it is viewed by those it is made for. So, targeting the right audience is very important and Facebook (NASDAQ:FB) has certain options to help you narrow down your audience through locations, demographics, interests as well as behavior. This isn’t a hidden feature, but it is a feature that is often misunderstood until put into play.

-          Custom Audience: Going one step ahead, we have the custom audience feature, which breaks down the demographics and helps you target your advertisement to those on your Facebook (NASDAQ:FB) page. Through additional efforts, you could even target users through their email accounts.

-          Multi-Product Ads: This option allows you to advertise 3 different product under the same banner, but with different titles and descriptions. So, similar products could be advertised together, to the same target audience, rather than making advertisement separately. This is a very useful feature for advertisers.

-          Unpublished Posts: This feature allows you to advertise your product to specific landing pages, without connecting to you or appearing on your news feed for all to see.

-          Call to Action Options: What good is an ad, when you know many have viewed it but aren’t sure how they would respond to it. So Facebook (NASDAQ:FB) has come up with 5 option buttons which include Shop Now, Learn More, Sign Up, Book Now, and Download.

-          Wi-Fi-Enabled Ad Placement: Another important element is using the Wi-Fi enabled option when making your ad campaign, and further allowing it only to target mobile users who are connected through Wi-Fi. The reason for this is that users respond negatively when using their mobile data plan instead, in the past. It also caters for more ads in less time and less spending and eventually a larger ROI.

-          Adding multiple users: There was a time when Facebook (NASDAQ:FB) only allowed one user to manage the ad campaign and for those who didn’t want to disclose their Facebook (NASDAQ:FB) login, it was considered a headache. Facebook (NASDAQ:FB) now gives the users the option to invite others into their campaign. Now, the option is given to Facebook (NASDAQ:FB) page owners to have an admin, an advertiser and an analyst.  The entire team can have access to the same campaign at any level. This way everyone can be kept in the loop.

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