Ford Motor Company (NYSE:F) has been witnessing a drop in sales of its Mustung which had received a strong five star rating from the National Highway Traffic Safety Administration. It received five for each test; side crash, frontal crash and rollover crash. The aura that the Mustang created seems like one of a youthful spirited teen out to wreak havoc but now it seems to have hit rock bottom as it is lagging behind competition with its sluggish sales.
The chief engineer, Carl Widmann stated that the mustang was made from scratch thus making it more refined and powerful with everything that users love about the Mustang are incorporated into it. The vehicle is perfect for die hard Mustang fans and those who want the thrill of adventure but Ford Motor Company (NYSE:F) has to open up to the possibility of increasing the target market so that sales can pick up pace. This is one way of looking at things but a lot will have to be done to change the vehicles market perception.
Ford Motor Company (NYSE:F) is set on taking its company to the stars through giving a performance that it wasn’t able to perform for the past decades. However, it has to devise a plan to get other people to want to buy the vehicle. One way that the company may be able to achieve this state is if it devises a strategy to improve the vehicles safety and not show it off as such a shady and adventurous car so that normal consumers would want to purchase it, thus increase its sales. However in a counter effort, Ford Motor Company (NYSE:F) is making plans to launch the Mustang overseas so that it can increase its sales by offering a variety of engine options.
Ford Motor Company’s (NYSE:F) Mustang is the first car that offers a range of cylinder engines from four-, six- as well as eight- which produce around 300 horsepower. It all depends on the consumer as the company can provide 300-horsepower for 3.7-liter V6 or 310 horsepower for 2.3-liter in its EcoBoost option or even 435 horsepower for 5.0-liter V8. Ford Motor Company (NYSE:F) is dead set on trying to get these things to sell as it is starting off by exporting the cars to over 120 overseas locations.
Investors may stay calm as all the efforts being put in are surprisingly working. Last month, the company sold over 124% of the Mustang which was its best sales for the month of January ever since the year 2007. Therefore, all the added efforts that the company is putting in are doing their magic.
Consumers weren’t sure about the vehicle but its recent popularity may just bring up sales in the U.S. as well. If the company takes safety into consideration, Ford Motor Company (NYSE:F) may just get the hang of things and may even reach its goal to shoot up in performance like it never has before.
