Ford (NYSE:F) Takes Lead over Silverado and Ram

The Ford Motors Co. (NYSE:F) continues to lead the charts of the best automobile manufacturers. The F-Series has set very tough competition for its rivals, and has managed selling 620,447 pickups for the first 10 months for the year 2014.

General Motors C0. (NYSE:GM) is in second place, and has sold 429,119 of its Chevy Silverado; its flagship pickups. Chrysler’s pickup; Ram has managed 359,702 units sold and succeeded in acquiring third place. There is a remarkable difference in these figures that set Ford (NYSE:F) as the top contender. However, the sale figures in comparison to previous years tell a different story. There has been an increase of 22% in Ram sales for the first ten months of the current year. For the same period, Silverado sales have gone up 6.4%. However, the Ford (NYSE:F) sales have gone down 0.5%. The company’s F-Series aluminum built pickup will need to generate stronger ripples in the market to stay ahead of its rivals.

Ford (NYSE:F)’s F-Series is the golden goose for the company and is responsible for making most sales for the company. According to the figures for January to October 2014, Ford (NYSE:F) sold a total of 2,065,612 units from its various lines. Out of these, approximately 30% comprised of the F-Series. This sets the line as the most profitable for the automobile manufacturers. Of a total of 2,434,707 sales of General Motors (NYSE:GM) for the same period, 17% comprised of its Silverado. For Chryslar, Ram managed 20% of the total 1,726,539 sales. Hence, most of Ford (NYSE:F)’s sales rest on the F-Series’ shoulders.

The latest agenda for Ford (NYSE:F) is to make lighter pickups than rest of its competitors. The latest in the F-Series, that has aluminum built, weighs 700 pounds less than its previous model. The current plan is to include high-performance, strong, military grade aluminum in the body of the vehicle. The alloy will make it lighter but stronger and might attract sales. It may, however, not be welcomed by others who preferred the older version. However, a company’s efforts to bring variation into its models are appreciated by consumers, and analysts alike. This shows that a company makes a constant effort to please buyers and keep ahead of its competitors. Such moves are always appreciated and sometimes strike the correct chords with consumers and bring about heightened trends in sales, revenue and profits.

Another clever move by Ford (NYSE:F) to keep a variety of prices in its F-Series is being coined as a wise decision. The prices range from a reasonable $24,520 for a basic F-150 to a high-end price of $50,960 for a more expensive model. This lets consumer get a cheaper version with nearly similar features to a high-end vehicle.

The F-Series can prove to be both profitable or a downright loss for the company. Ford (NYSE:F) has been a long runner in the automobile market, however, the market continues to get tough and Ford (NYSE:F) will need to keep the best card at hand, from the deck.