According to a report released by ZDNet, Tesla Motors (NASDAQ:TSLA) is planning to install charging stations all over China. This step has been undertaken in order to prepare and harvest the fertile Chinese market. The president of China operations Tesla Motors (NASDAQ:TSLA), Zhu Xiatong, announced the good news last year. Zhu has previously worked as the director of Tesla Motor’s (NASDAQ:TSLA) supercharging stations in China.
Zhu was made the president of Tesla (NASDAQ:TSLA) China back in December 2014, and it was just a few weeks after when the newly appointed president announced that his company would like to launch some supercharging stations all over the respective country. These charging stations will be installed at the homes of Tesla (NASDAQ:TSLA) car owners, and that too, without any charges or fees. Zhu announced that Tesla Motors (NASDAQ:TSLA) wants to tell the world who Tesla (NASDAQ:TSLA) is and how much it cares for its customers.
It is important to mention here that Tesla (NASDAQ:TSLA) had been facing a lot of troubles in China for the past few years. The company revealed its 4Q results for the year 2014 back in January 2015, and it failed to show any significant performance. The chief executive officer of Tesla Motors (NASDAQ:TSLA), Elon Musk, recently announced that he was not very happy with the way Tesla (NASDAQ:TSLA) had been handling its affairs in the Chinese market.
The CEO further mentioned that company’s performance in China was not up to the mark, and the management needs to do something in order to correct the balance. The stocks of the company fell by 6.85 percent when a huge hue and cry was raised by the researchers and investors on company’s operations in China. Ricardo Reyes, the chief for communications, announced to the media that the reason as to why Tesla (NASDAQ:TSLA) had not been able to perform well in China was because the company failed to address the concerns of consumers.
There was a misconception prevailing among the public that the electric cars had a low range than gasoline cars. Moreover, the consumers had to find the charging station in order to get their cars recharged. Some members were even worried that Tesla (NASDAQ:TSLA) did not have enough charging stations in China. China is no doubt the biggest auto market of world, and thus, Tesla (NASDAQ:TSLA) could not afford to lose its reputation by performing badly.
The company has finally gotten this point and is now trying hard to do the damage control by increasing the number of charging terminals. It is important to mention here that the facility of charging stations has been given to the users of US market, and hence, this is not a new feature that the company is adding for the Chinese market; it is just extending that feature. Tesla Motors (NASDAQ:TSLA) will be taking help from the Chinese government in order to cater to the needs of the Chinese consumers.
