AT&T Inc.’s (NYSE:T) marketing campaign to be launched features notable basketball players such as Christian Laettner and Shaquille O’Neal etc. It is expected that in this upcoming campaign, the company would be boasting about the superiority of its strongest 4G LTE signal.
AT&T Inc. (NYSE:T) has set forth a claim which asserts that the company has the sturdiest 4G LTE signal so far and consequently an improved network coverage in contrast to its competitor carriers. Since majority of the US Wireless carriers are indulged in a heated war with prices at stake owing to the growing rivalry in the telecom industry; therefore it has become a major concern for companies to come forward with their defining perks so that they might have an edge over their competitors.
Important companies in the telecommunication arena such as T-Mobile US Inc. (NYSE:TMUS), Sprint Corp (NYSE:S), Verizon Communications Inc. (NYSE:VZ), and AT&T Inc. (NYSE:T);have paid a notable amount for the advertisement of their campaigns and services. Each company aims to prove to the other company that its services supersede those of others. The major rivals in these advertisements wars are AT&T Inc.(NYSE:T)and Verizon Communications Inc. (NYSE:VZ), with each company battling the other in hopes of establishing its superiority in network coverage and the accompanying works.
Yet, when it comes to bragging and boasting, in order to make the service sell; even Sprint Corp (NYSE:S) claims that it acquired the latest network conjugated with the fastest coverage. Verizon Communications Inc. (NYSE:VZ) on the other hand asserts that its network is the most consistent one; whereas AT&T Inc.(NYSE:T) makes a prerogative to have the sturdiest 4G LTE signal.
David Christopher, who occupies the position of Chief Marketing Officer at AT&T Inc. (NYSE:T), said that the company’s claim of the strongest 4G LTE signal naturally implies a better network performance as well as an improved customer experience. He further asserted that the company had a rightful claim to its assertion and its customers can reinforce this, since with AT&T Inc. (NYSE:T) they would never have to come across disturbed or disrupted service.
Several other marketing campaigns of the like kind were initiated by the company, which were launched during the college football season. The clinch of its advertisement campaign of this year is a further fortified and strong network. It somehow resembles the tagline deployed by T-Mobile previously. In this context, Mr. Christopher said that the company was not bothered by any such similarity. He says that the advertisement campaign has incorporated the basic concept of a strong TV or Radio signal to demonstrate the quality of its network.
The reason for this was delineated in Mr. Christopher’s statement; whereby he asserted that this concept came naturally to people and so they understood it better.
AT&T Inc. (NYSE:T) occupies the second position in the list of network provider in U.S. This designation is assigned to it in accordance with its amount of subscribers. Yet Verizon Communications Inc. (NYSE:VZ) surpasses the former company in this regard and occupies the summit position. This advertisement campaign claiming AT&T Inc.(NYSE:T) to have the strongest 4G LTE Signal appears to be the company’s effort to persuade its consumers that owing to its strong network and improved customer experience, it ought to be placed at the primary position.