Twitter Inc. (NYSE:TWTR) is expected to introduce four new metrics in an effort to illustrate its reach beyond monthly active users (MAU) when it reports Q2 earnings on July 29, the WSJ reported citing sources familiar with the matter.

The four new metrics will provide details on how users interact with tweets, the number of people retweeting messages or saving them as favorites and possibly the number of nonusers who have seen tweets “in other places, such as scrolling across TV screens or embedded in news stories,” the article said.

The principal aim of these new metrics is to demonstrate that the number of people exposed to Twitter’s content is much larger than the MAU number, which stood at 255 million in Q1 2014. Twitter didn’t comment on the news saying it has entered a pre-earnings quiet period.
In morning trade, TWTR shares slipped 1.4% to $36.37.

Care.com Inc (NYSE:CRCM), an online marketplace for finding and managing family care, said late Thursday that it has acquired Citrus Lane, a social commerce platform designed for moms, for $22.9 million cash and $8.1 million in equity at close.

The agreement also provides for up to an additional $17.6 million in earn out payments of cash and equity over the next two years subject to Citrus Lane’s achievement of certain milestones in 2015 and 2016. Citrus Lane currently has more than 400,000 members, of which 45,000 are paying subscribers. The company had revenue of about $6 million in 2013, representing more than 300% growth over 2012.

CRCM anticipates that revenues for Citrus Lane will double in 2014 as the company capitalizes on the growing demand for a unique commerce experience that combines curated products with a highly engaged social community. Shares are down 3.19% at $10 with a 52-week range of $9.56 – $29.25.

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