LinkedIn Corporation (NYSE:LNKD) reported strong and promising figures for its third fiscal quarter of the year. The company saw an increase of 45 percent in its revenue figures on yearly basis; the numbers were as high as $568 million.

Although the shares of the company saw a decline immediately after the disclosure of the earnings, but it recovered soon with prices rising as much as 10 percent. The profitability of the company also increased in the non-GAAP segment, with an EBITDA (adjusted) margin of 300bps. It is pertinent to note here that the margin has seen a yearly increase of 27 percent.

LinkedIn Corporation (NYSE:LNKD), in order to improve the members’ engagement on the company’s platform, has planned to increase its efforts even further. The company has already redesigned the profiles of its members, strengthened the publisher network and smartphone ecosystem. Now, it plans to strengthen its newer geographies and improve the job listings.

The measures taken by the company have started proving quite beneficial as the engagement metrics have seen a growth over the third fiscal quarter.  Analysts are expecting improved numbers for the upcoming quarters, for the latest measures will have a positive impact on the monetization.  The company has introduced targeted ads for that matter.  The management of LinkedIn Corporation (NYSE:LNKD) is of the opinion that the revenues will fall in the range in $600 to $605 million for the fourth quarter of the year. The analysts, on the other hand, think that the company will cross these figures.

Many of the market researcher firms are even revising their estimates and target prices for LinkedIn.

The strategies that the company employed resulted in an increased user engagement for 3Q. The cumulative members of LinkedIn increased by 28 percent and the number reached to 332 million. As far as the member page views and unique visiting members are concerned, the figures rose by 28 percent and 16 percent respectively; for the previous quarter, the numbers were recorded to be at 22 percent and 13 percent.

The members of LinkedIn are increasing because the company is posting more job listings on its platform. The company, at the start of the year 2014, started aggregating job offerings from other sites as well, under the title “Limited Listings.”

Moreover, previously, it only covered the job listings of U.S., but now it covers the whole world. This change increased the job listings from 1 million to 2 million and hence attracted more members. LinkedIn Corporation’s (NYSE:LNKD) mobile strategy also brought in a number of new members during 3Q. The mobile traffic increased from 43 percent to 47 percent during a period of 2 quarters.

Talking about the stocks of the company, LinkedIn Corporation (NYSE:LNKD), during the recent trading session of November 4, 2014, opened its stocks at a price of $232.49 and closed at a much increased price of $238.43, after hitting the highest figures of $238.77. The company has a total market capitalization of $28.98 billion.

 

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