The Next Big Thing for Facebook (NASDAQ:FB)

According to the latest news, Facebook (NASDAQ:FB) is wraps up the year, with several successful ventures to its name. It has been trading at a premium according to historical figures. As the third quarter shows impressive results, similar trends are expected in the months to come. The Facebook (NASDAQ:FB) stocks are projected go beyond this year for its investors. Even though, Facebook (NASDAQ:FB) is showing bright colors in its revenues at this stage, it should be considered that it hasn’t yet tapped many of its revenue drivers. Currently, Facebook (NASDAQ:FB) is priding on its recent small business workshops and multiple acquisitions. All of these activities are expected to benefit Facebook (NASDAQ:FB) in the long run. But one particular element which is considered its strongest asset and will contribute in pushing Facebook (NASDAQ:FB)’s stock to $100, is its mobile advertising revenue. This is considered as an icing on the cake for Facebook (NASDAQ:FB) as it already ended the second quarter with growing number of users and a $1.32 billion increase in revenues as compared to last year. Hence, mobile advertising is only catering to the already successful Facebook (NASDAQ:FB). The advertising made up 62% of its $2.68 billion in ad sales.

Latest research indicates that digital video ads viewed by smartphone users are an easy and effective way to create a good customer base. Tablets and PCs take second and third place in this scenario. Research further shows that out of the large number of smartphone users who view online ads, 64% are likely to purchase the product or service. 56% tablet users and 52% PC folks are also tempted to make the purchase. This makes it easier for Facebook (NASDAQ:FB) to be able to charge up to $1 million per day for testing of video ads. Facebook (NASDAQ:FB) has high hopes attached to this strategy and at this point it seems favorable.

On the other hand, Google (NASDAQ:GOOGL) also sees this opportunity, and believes it will eventually be its biggest revenue generator in the long run. At this point in time, Google (NASDAQ:GOOGL) does gather a large chunk of its revenue through ad returns from mobiles, but these are cost-per-click revenues and seem to be declining over time. Google (NASDAQ:GOOGL)’s YouTube has gathered a lot of attention as it has become a prime source for ad revenue. It is speculated that Google (NASDAQ:GOOGL) earns over $4 billion annually, but there are no specifics of how much of these are ad revenue, generated through smartphone users.

At this point, Facebook (NASDAQ:FB) has several paths going forward, and each seems more promising than the last. It shouldn’t come as a surprise if Facebook (NASDAQ:FB) hits the $100 per share mark next year. With all these option up the sleeve, video ad viewing for smartphone is expected to be its biggest revenue generator. This will eventually make Facebook (NASDAQ:FB) the king of mobile advertising. Now with the plans and strategies sorted out, it’s just a matter of time before the revenues start pouring in.